27 min
39. ABM: It’s all about the groundwork | Autodesk Let’s talk ABM
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- Marketing
In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of working both Agency and Client-side, delivering exceptional ABM experiences. In his current role, as Head of Enterprise Marketing for EMEA at Autodesk, he is leading the charge to create high-impact ABM account experiences.
Here's what they cover:
- Why ABM is not rocket science
- The importance of account insights to unlock accounts
- His great ABM learning
- Advice for anyone starting out with ABM
In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of working both Agency and Client-side, delivering exceptional ABM experiences. In his current role, as Head of Enterprise Marketing for EMEA at Autodesk, he is leading the charge to create high-impact ABM account experiences.
Here's what they cover:
- Why ABM is not rocket science
- The importance of account insights to unlock accounts
- His great ABM learning
- Advice for anyone starting out with ABM
27 min