36 min

#4 How to find an idea How to be a Founder

    • Entrepreneurship

“I don’t have the right idea” is one of the most common objections we hear from would-be founders. But this is also one of the biggest myths in startups; rather than an ‘aha’ moment, building a startup idea is a learnable, methodical process.


In this episode of How to be a Founder, Matt and Alice answer some of the most critical questions behind finding an idea for your startup, including how to start ideating; how to find the problem you are best suited to solve; how to get to product market fit; and when to pivot.


Along the way, they’re joined by Elaf Deyab and Kit Burgess, co-founders of Miodo, to answer their questions, and support a founder who isn’t sure whether to work on their passion, or their competitive edge.


For more insights on how to find an idea, Matt and Alice’s book ‘How to be a Founder’ is out now. Visit howtobeafounder.com for more information and to order your copy.


Thanks to Cofruition for consulting on and producing the podcast.

“I don’t have the right idea” is one of the most common objections we hear from would-be founders. But this is also one of the biggest myths in startups; rather than an ‘aha’ moment, building a startup idea is a learnable, methodical process.


In this episode of How to be a Founder, Matt and Alice answer some of the most critical questions behind finding an idea for your startup, including how to start ideating; how to find the problem you are best suited to solve; how to get to product market fit; and when to pivot.


Along the way, they’re joined by Elaf Deyab and Kit Burgess, co-founders of Miodo, to answer their questions, and support a founder who isn’t sure whether to work on their passion, or their competitive edge.


For more insights on how to find an idea, Matt and Alice’s book ‘How to be a Founder’ is out now. Visit howtobeafounder.com for more information and to order your copy.


Thanks to Cofruition for consulting on and producing the podcast.

36 min