#45 AI Can Write Your Copy. Here's Why You Shouldn't Let It: Communications strategist Dan Roth on the human touch that actually sells

Your team is nervous. AI is coming for the copy, the campaigns, the creative. And here's the uncomfortable part: it can do a lot of it. Dan Roth's argument is sharper than "the robots can't." It's that the copy AI hands you is the copy that makes you sound like everyone else. Dan has spent his career in the trenches of communications, from local TV spots to direct-response advertising, to internal comms at Ford and Slate Auto. Now a fractional communications strategist and podcast host, he joins Danielle for a fast, funny, occasionally furious conversation that every leader watching AI reshape their org needs to hear.

Equal parts gut check and permission slip. If someone on your team is quietly panicking about AI, send them this one.

Additional Resources:

Connect with Dan on LinkedIn: https://www.linkedin.com/in/rothdan/

Listen to Dan's Podcast on Spotify: https://open.spotify.com/show/6VSKnp7OEKXKRfrTgmKeI3

The Story Effect: http://thestoryeffect.com/

Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellekrischik

Follow The Story Effect on Instagram: http://instagram.com/storyeffectpodcast

Learn about Knight Agency: http://knightagency.com/

Key Takeaways:

• Why AI is a trend-following machine and why standing out requires the exact opposite
• The double standard that should stop every leader cold: you'd never let AI near your financials, so why hand it the message your entire company is judged by?
• How to separate the deliverable from the goal and why the request a client hands you is almost never the real problem to solve
• Why the stories that build trust come from the ground up, not a corporate mandate to "share this on your socials"
• The neuroscience of being forgotten: 70% of a fact-based town hall is gone from your people's brains within 24 hours, and what to do instead
• What "nobody cares about the science" really means for anyone still selling features when they should be selling the benefit