5. Challenger agencies – everything you needed to know (deep-dive special)

There is a cohort of ambitious agencies that is increasingly making waves in the marketing services world, collectively described as “challenger” groups. A diverse mix of agencies, what unites these businesses? 

In this special deep-dive edition of Waypointers, Jim Houghton and Matt Lacey from Waypoint Partners discuss what it means to be a “challenger” agency, what makes them different, how they do deals, and  the outlook for the year ahead.