#52 - Why everything you know about email marketing could be wrong eCommerce Podcast

Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing? 


 


Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.


 


Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".


 


Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation. 


 


Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.


 


Takeaway #3  Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click.







Connect with Gabriella Rapone


Email Maverick Website


 


Show Links


Hit the Inbox (Book) 







Sponsors


Kurious Digital


 


Links to other platforms where this podcast is available


Apple Podcasts


Stitcher


Spotify