23 min

How is radio coping with COVID-19? Future Proof

    • Marketing

Jane Ostler speaks to Steve Parkinson, Bauer Media, about the steps they’ve taken, the technology they’ve relied on, and what happens next for the commercial radio stations that are now broadcasting from people’s homes. Steve touches on some of the challenges – like reconsidering obituary procedures, and helping advertisers get the tone of their campaigns right – and the important role of radio during difficult times.

Jane Ostler speaks to Steve Parkinson, Bauer Media, about the steps they’ve taken, the technology they’ve relied on, and what happens next for the commercial radio stations that are now broadcasting from people’s homes. Steve touches on some of the challenges – like reconsidering obituary procedures, and helping advertisers get the tone of their campaigns right – and the important role of radio during difficult times.

23 min

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