6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show‪)‬ Podcast Marketing Trends Explained

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business.
And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show.
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Topics Covered
0:00 A new podcast growth experiment3:21 Introducing Sound Judgment6:24 Crafting your show’s Sound Vision16:06 Structuring your episodes for impact & retention18:54 Thinking in scenes23:20 Surprise: The unexpected emotion behind all great podcast episodes35:42 Why specifics are the key to unlocking memorability and emotion40:20 Our analysis of the Sound Judgment episode42:17 Digging deeper into defining your sound vision47:35 How we use scenes to structure this show51:33 How to incorporate surprise & suspense into your episodes58:47 How to be a more specific (and thus, better) interviewer1:01:52 The elements of a fantastic cross-promotion pitch
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