30 min
60. Surround sound ABM | UserGems Let’s talk ABM
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- Marketing
In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passionate technology advocate. Her experience spans developing and executing go-to-market strategies, Product Marketing, Demand Generation, Account-based programs, and Sales enablement.
Here's what they cover:
- What Champion Tracking is
- Why multi-threading is key to account success
- Trinity’s rationale for SDR reporting to Marketing
- How to make the intangible tangible
In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passionate technology advocate. Her experience spans developing and executing go-to-market strategies, Product Marketing, Demand Generation, Account-based programs, and Sales enablement.
Here's what they cover:
- What Champion Tracking is
- Why multi-threading is key to account success
- Trinity’s rationale for SDR reporting to Marketing
- How to make the intangible tangible
30 min