27 min

7 Ideas to Build your Email List in 2022 The Email Marketing Show

    • Marketing

Is 2022 the year you're finally going to focus on building your email list?
You might have heard us say this before, but once you've worked out how to maximise the amount of money you're making from your existing list, you need to also grow your list.
So... want some awesome strategies that will help you do that in the coming year?
Let's find out what you gotta do!
SOME EPISODE HIGHLIGHTS:
(3:40) Our incredible Keap offer!
(5:27) Add links to your Instagram Stories.
(7:37) Use the question feature in your Facebook group.
(9:04) Offer people products or services that best suit their needs.
(12:37) Leverage other people's audiences.
(15:42) Add a list-building element to your existing campaigns.
(18:28) Become a podcast guest or deliver guest training.
(20:55) Get endorsements from people.
(23:16) Buy another business.
(25:36) Subject line of the week.
1. Link to your lead magnet in your Instagram StoriesThis is a new development with Instagram, which historically hasn't been the best out of all the social media channels to help online businesses share links. As you know, you can add a link to your lead magnets or sign-up forms in your bio - perhaps by using a tool like Linktr.ee or by creating your own custom link. But otherwise, links weren't clickable, and that's not great for list building.


But now Instagram gives all their users the ability to include a clickable link in your Instagram Stories. And as a result of that, you can get a huge number of extra eyeballs directly to your landing page.


So use your Instagram Stories to teach great content, share an idea or lesson, or tell a story. And then send people to check out your lead magnet by just clicking on the link. That's definitely going to boost traffic to your website and help with your email list building.


2. Use the question feature in your Facebook groupAnother great strategy to capture email addresses on social media is to use the question feature in your Facebook group. We do this in our own Facebook group - https://www.facebook.com/groups/emailmarketingshow/ (The Email Marketing Show Community for Course Creators and Coaches).


You see, when people ask us to join the group, we ask people to give us their email address if they want to get some https://www.emailmarketingheroes.com/free-resources/ (free resources) from us. And when they accept to download the resources, they magically end up on our email list! Amazing, right?


When it comes to list-building strategies, this is a great way to start building or growing your list and collect email addresses - because you can pretty much mention your Facebook group everywhere! Plus, Facebook's algorithm gives you some help every now and again by suggesting it to more of their users, too.


Offer people products or services that best suit their needsBecause you can ask your target audience and potential customers up to three questions when they request to join your Facebook group, we recommend you use one of the questions to identify which of your products or services will be best suited for that person.


For example, in our case, we might want to find out whether someone wants to learn how to do email marketing for their small business or online business (in which case we’ll tell them about our membership, https://get.emailmarketingheroes.com/league/ (The League), or our course, the https://get.emailmarketingheroes.com/des-open/ (Complete Daily Email Strategy)), or whether they might want to have our email marketing writing agency write their emails for them. And if that's the case, we tell them about our agency, rather than our membership or courses.


Remembe that people are at different stages in their journey, so offer them the products or services that best suit their needs.


Once we have people's answers, we then use different custom fields in our email marketing software (https://www.emailmarketingheroes.com/keap (Keap)) and put our email...

Is 2022 the year you're finally going to focus on building your email list?
You might have heard us say this before, but once you've worked out how to maximise the amount of money you're making from your existing list, you need to also grow your list.
So... want some awesome strategies that will help you do that in the coming year?
Let's find out what you gotta do!
SOME EPISODE HIGHLIGHTS:
(3:40) Our incredible Keap offer!
(5:27) Add links to your Instagram Stories.
(7:37) Use the question feature in your Facebook group.
(9:04) Offer people products or services that best suit their needs.
(12:37) Leverage other people's audiences.
(15:42) Add a list-building element to your existing campaigns.
(18:28) Become a podcast guest or deliver guest training.
(20:55) Get endorsements from people.
(23:16) Buy another business.
(25:36) Subject line of the week.
1. Link to your lead magnet in your Instagram StoriesThis is a new development with Instagram, which historically hasn't been the best out of all the social media channels to help online businesses share links. As you know, you can add a link to your lead magnets or sign-up forms in your bio - perhaps by using a tool like Linktr.ee or by creating your own custom link. But otherwise, links weren't clickable, and that's not great for list building.


But now Instagram gives all their users the ability to include a clickable link in your Instagram Stories. And as a result of that, you can get a huge number of extra eyeballs directly to your landing page.


So use your Instagram Stories to teach great content, share an idea or lesson, or tell a story. And then send people to check out your lead magnet by just clicking on the link. That's definitely going to boost traffic to your website and help with your email list building.


2. Use the question feature in your Facebook groupAnother great strategy to capture email addresses on social media is to use the question feature in your Facebook group. We do this in our own Facebook group - https://www.facebook.com/groups/emailmarketingshow/ (The Email Marketing Show Community for Course Creators and Coaches).


You see, when people ask us to join the group, we ask people to give us their email address if they want to get some https://www.emailmarketingheroes.com/free-resources/ (free resources) from us. And when they accept to download the resources, they magically end up on our email list! Amazing, right?


When it comes to list-building strategies, this is a great way to start building or growing your list and collect email addresses - because you can pretty much mention your Facebook group everywhere! Plus, Facebook's algorithm gives you some help every now and again by suggesting it to more of their users, too.


Offer people products or services that best suit their needsBecause you can ask your target audience and potential customers up to three questions when they request to join your Facebook group, we recommend you use one of the questions to identify which of your products or services will be best suited for that person.


For example, in our case, we might want to find out whether someone wants to learn how to do email marketing for their small business or online business (in which case we’ll tell them about our membership, https://get.emailmarketingheroes.com/league/ (The League), or our course, the https://get.emailmarketingheroes.com/des-open/ (Complete Daily Email Strategy)), or whether they might want to have our email marketing writing agency write their emails for them. And if that's the case, we tell them about our agency, rather than our membership or courses.


Remembe that people are at different stages in their journey, so offer them the products or services that best suit their needs.


Once we have people's answers, we then use different custom fields in our email marketing software (https://www.emailmarketingheroes.com/keap (Keap)) and put our email...

27 min