26 min

8: Episode 8 The IAB UK Podcast

    • Marketing

This week GroupM’s Bethan Crockett and Justin Taylor from Teads join our roundtable to debate whether digital advertising can ever be 100% brand safe. We cover the yeses, nos & maybes and get into the specifics on what can be done to make sure brands make informed choices about where their ads appear online.


Unruly’s programmatic supremo Paul Gubbins fully dissects header bidding before serving it up as a two minute treat and Lizzie & Tom from the IAB drop in to eulogise about the Gold Standard and confirm another special guest for this year’s Engage conference.


Plus Matt Bush from Google tackles our ten quick-fire questions, revealing his distain for cheap fitness trackers and apparent likeness to Freddie Mercury.
Tw: @iabuk

Insta: @iabuk

podcast@iabuk.com

Bag your ticket for Engage 2018 on 7 June feat. Stacey Dooley & Keith Weed, CMCO at Unilever
Don’t know your SSP from your ATD? Hunt around in our new Jargon Buster for all the answers

Thanks to our sponsor Spotify and to SNK Studios & audioBoom for their support.

See acast.com/privacy for privacy and opt-out information.

This week GroupM’s Bethan Crockett and Justin Taylor from Teads join our roundtable to debate whether digital advertising can ever be 100% brand safe. We cover the yeses, nos & maybes and get into the specifics on what can be done to make sure brands make informed choices about where their ads appear online.


Unruly’s programmatic supremo Paul Gubbins fully dissects header bidding before serving it up as a two minute treat and Lizzie & Tom from the IAB drop in to eulogise about the Gold Standard and confirm another special guest for this year’s Engage conference.


Plus Matt Bush from Google tackles our ten quick-fire questions, revealing his distain for cheap fitness trackers and apparent likeness to Freddie Mercury.
Tw: @iabuk

Insta: @iabuk

podcast@iabuk.com

Bag your ticket for Engage 2018 on 7 June feat. Stacey Dooley & Keith Weed, CMCO at Unilever
Don’t know your SSP from your ATD? Hunt around in our new Jargon Buster for all the answers

Thanks to our sponsor Spotify and to SNK Studios & audioBoom for their support.

See acast.com/privacy for privacy and opt-out information.

26 min