23 min

#8: How to innovate & keep your brand relevant in 2020 with Jim Cregan Festival Of Enterprise

    • Entrepreneurship

Welcome to Episode #8 from the Festival Of Enterprise Podcast 2020.
"We rock in with almost a crocodile, an inflatable crocodile under our arm and they're like, who are these jokers? But actually they quite like the fact that we're not corporate. So if anyone is starting up a business, just be yourself because there are so many suits and so many pointy shoes and so much of that tie stuff going on that if you just be yourself and you will stand out that way. I'm not saying don't wear a suit because there are people here wearing suits. Be yourself because that's, that's why we've got to where we've got to and that's why they still will respond to us first, you know, on email, and they will ignore our sales guy for six months who will be trying to get them all the time and then we drop them a mail and they respond straightaway because they they like the chat. We chat to them as if we're talking to a mate in the pub because at the end of the day, they're just humans."
I chat this week to Jim Cregan, founder of Jimmy's Iced Coffee. Find out why looking at a builder's backside was the catalyst that led to Jimmy's version of iced coffee, now stocked in pretty much every UK supermarket. Hear about the crazy things that Jim gets up to to spread the word about his drinks.
You can ask Jimmy, your questions live in April at the Festival Of Enterprise in London.

See acast.com/privacy for privacy and opt-out information.

Welcome to Episode #8 from the Festival Of Enterprise Podcast 2020.
"We rock in with almost a crocodile, an inflatable crocodile under our arm and they're like, who are these jokers? But actually they quite like the fact that we're not corporate. So if anyone is starting up a business, just be yourself because there are so many suits and so many pointy shoes and so much of that tie stuff going on that if you just be yourself and you will stand out that way. I'm not saying don't wear a suit because there are people here wearing suits. Be yourself because that's, that's why we've got to where we've got to and that's why they still will respond to us first, you know, on email, and they will ignore our sales guy for six months who will be trying to get them all the time and then we drop them a mail and they respond straightaway because they they like the chat. We chat to them as if we're talking to a mate in the pub because at the end of the day, they're just humans."
I chat this week to Jim Cregan, founder of Jimmy's Iced Coffee. Find out why looking at a builder's backside was the catalyst that led to Jimmy's version of iced coffee, now stocked in pretty much every UK supermarket. Hear about the crazy things that Jim gets up to to spread the word about his drinks.
You can ask Jimmy, your questions live in April at the Festival Of Enterprise in London.

See acast.com/privacy for privacy and opt-out information.

23 min

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