40 min

85 - How to Play The Marketing Long Game With Connor Gross The Marketing Millennials

    • Marketing

Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire.
Marketing success can be summed up in one word: consistency. But playing the long game  requires patience. Connor Gross can tell you  exactly why it pays off.
Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle.
You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s.
Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners.
Follow Connor:
LinkedIn: linkedin.com/in/connor-gross-104360109
Twitter: twitter.com/c_gro
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps:
00:00 Intro
05:15 The Why Behind The Buy
06:46 Believe The Good Deals Are Out There
10:59 Recommendations Before Ad Spend
13:24 Thinking In Increments
14:50 Don’t Stop Showing Up
18:23 Money Isn’t The Only Metric For Success
20:43 Building Sustainability Through Great Content
24:28 Let’s Row In The Same Direction
30:53 Just Get Good At Marketing
Creating Content Consistently For Your BrandCreating content consistently is challenging for many brands. You might have the motivation to create content, but the task can feel like a burden and something that you need to do but not something you want to do. However, creating content consistently is a critical aspect of your brand’s success. In this blog post, we’ll discuss why creating content consistently matters for your brand and how to make it more of a priority in your schedule. 
 
Creating consistency in your brand comes by establishing a structure for content creation and planning before you begin. This will help you create content faster and with less stress so that it doesn’t feel like another item on an endless list of things to do as a marketer.
 
 
The Importance Of Creating Content ConsistentlyCreating consistent content is important because it establishes your brand’s presence. It is the most basic tool you have in your marketing toolkit and something that nearly every company needs to do. Yet few actually do it, and those that do it well earn an advantage over their competitors. 
 
The more you can increase your brand awareness and engagement, the more likely you are to convert sales. With increased consistency in your content creation, you also gain a clearer picture of your audience. This leads to creating content that resonates with your readers and that they genuinely want to consume. Consistent content also helps consumers find your brand. The best way to get discovered online is to be where your customers are and to be where they go when they’re researching a product or service like yours. This...

Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire.
Marketing success can be summed up in one word: consistency. But playing the long game  requires patience. Connor Gross can tell you  exactly why it pays off.
Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle.
You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s.
Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners.
Follow Connor:
LinkedIn: linkedin.com/in/connor-gross-104360109
Twitter: twitter.com/c_gro
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps:
00:00 Intro
05:15 The Why Behind The Buy
06:46 Believe The Good Deals Are Out There
10:59 Recommendations Before Ad Spend
13:24 Thinking In Increments
14:50 Don’t Stop Showing Up
18:23 Money Isn’t The Only Metric For Success
20:43 Building Sustainability Through Great Content
24:28 Let’s Row In The Same Direction
30:53 Just Get Good At Marketing
Creating Content Consistently For Your BrandCreating content consistently is challenging for many brands. You might have the motivation to create content, but the task can feel like a burden and something that you need to do but not something you want to do. However, creating content consistently is a critical aspect of your brand’s success. In this blog post, we’ll discuss why creating content consistently matters for your brand and how to make it more of a priority in your schedule. 
 
Creating consistency in your brand comes by establishing a structure for content creation and planning before you begin. This will help you create content faster and with less stress so that it doesn’t feel like another item on an endless list of things to do as a marketer.
 
 
The Importance Of Creating Content ConsistentlyCreating consistent content is important because it establishes your brand’s presence. It is the most basic tool you have in your marketing toolkit and something that nearly every company needs to do. Yet few actually do it, and those that do it well earn an advantage over their competitors. 
 
The more you can increase your brand awareness and engagement, the more likely you are to convert sales. With increased consistency in your content creation, you also gain a clearer picture of your audience. This leads to creating content that resonates with your readers and that they genuinely want to consume. Consistent content also helps consumers find your brand. The best way to get discovered online is to be where your customers are and to be where they go when they’re researching a product or service like yours. This...

40 min