93: What is Greenwashing? How To Spot Misleading Environmental Claims ECO CHIC

It’s easy to be impressed by all the “sustainable” products entering stores, but it’s also easy to be tricked into believing deceitful eco-friendly labels. Today, we’re discuss greenwashing: a marketing tactic leading consumers to assume a company’s products are more environmentally sound than they truly are. This episode gives an overview of items currently in market, plus campaigns and habits that we should be thinking more critically about regarding their environmental impact. We discuss certifications to look out for, questions to ask your brands, and overall mindfulness in the marketplace.



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