A Masterclass from Abercrombie & Fitch on Reinventing Retail

Abercrombie & Fitch are blazing trails in Brand Advocacy.

Having seen their shares grow 222% this year, compared to the fashion industry’s average of 12%, the brand is onto something. They’ve been busy leveraging the dynamism of Social Commerce and the authentic voices of their community to win. 

Join Paul & Verity LIVE from the Social Commerce Summit: New York, as they delve into Abercrombie’s remarkable transformation story with the team.

Uncover the tactics Abercrombie applied to deliver a strategic brand pivot – one that empowers their customers and creators, giving them the freedom to tell the brand’s story through their own eyes.

Tune in to discover…

• Listening to Customers & Taking Action: Feedback from Abercrombie’s brand community informs every move these marketers make. In fact, this feedback informs every single team in the business. By listening to their customers closely – and actually taking action on the thoughts, feelings, and ideas they share – Abercrombie has launched hyper-successful new lines, collections, and activations.

• Choosing Authentic Advocates: Authenticity is key when selecting Advocates, as the brand looks for influencers who entirely align with their brand purpose. Working with creators across various niches – from weddings, to workouts, to everyday staples – Abercrombie taps into their insights to drive brand awareness in new ways. 

• Tapping into Unexpected Audiences: Abercrombie is now built around the idea of outfitting their customers for the perfect long weekend. Every product is an answer to a customer's direct needs. That’s how the brand has found success tapping into unexpected audiences to expand their reach. You can, too.

Listen. Learn something. Apply it. Evolve.

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