A Matter of Time TAG Heuer

Season 3: The TAG Heuer Monaco | This season, we explore the history and heritage of the storied TAG Heuer Monaco. Flash back to 1969. As manual wind watches were losing ground to automatic models, Jack Heuer and an unusual team of collaborators established ‘Project 99’. This led to the creation of the now legendary Calibre 11 automatic chronograph movement and of course, the birth of the Monaco.
 
Image: Heuer Monaco, Reference 1133B Chronomatic
 
Show notes:
0:52 Manual wind vs. automatic
1:20 Enter Jack Heuer
2:08 Switching to automatic
2:17 Project 99 and the Calibre 11
3:02 The Monaco debut
3:37 What made the Monaco unique
4:29 The creative visionaries who wore the Monaco
4:48 A standout blue dial
5:54 Why Chronomatic?
6:16 Chronomatic: a collector’s delight

Season 3: The TAG Heuer Monaco | In this episode, we look at why the names ‘Monaco’ and ‘Steve McQueen’ have become inseparable decades after the watch and the superstar were brought together. We begin at Circuit de la Sarthe, home to the 24 Hours of Le Mans, and go all the way to the silver screen, where Steve McQueen wears the culture-defining Monaco in the movie ‘Le Mans’.
 
Image: Heuer Monaco, Reference 1133B
 
Show notes:
0:50 1970: Steve McQueen in Le Mans
1:07 McQueen’s passion project, ‘Le Mans’  
2:28 McQueen meets Joe Siffert
3:15 McQueen wears the Monaco
3:48 ‘A tough sell’
5:32 The evolution of the Reference 1133B  
6:02 Pinning high hopes on ‘Le Mans’
6:46 Plans to discontinue the Monaco

Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated Monaco reference came to light, becoming a collector’s favorite and one of the rarest Monaco watches ever. This is the story of Reference 74033 N, or as collectors like to call it, the ‘Dark Lord’.
 
Image: Heuer Monaco, Reference 74033 N
 
Show notes:
0:31 A dark time for the Monaco
0:53 Changing direction with the new Silverstone
1:24 The Monaco disappears from the catalog  
1:43 The quartz crisis
2:05 The success of black-coated cases
2:30 A Monaco mystery   
3:08 Back in black  
4:16 One of the most sought-after vintage Heuers
4:48 What makes the ‘Dark Lord’ special
5:34 An unbelievably rare timepiece
6:16 The legacy of the watch
6:31 Inspiring the future

Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.
 
Image: TAG Heuer Monaco, Reference CS2110
 
Show notes:
0:48 The 1980s
1:28 Revisiting the Heuer heritage
2:13 A different approach to the Monaco
3:47 The Monaco for a modern era
4:23 A commercial success  
6:00 A bright future

Season 3: The TAG Heuer Monaco | This time, we uncover the story behind the incredible TAG Heuer Monaco V4. From its design and development to its finer details and legacy, this horological masterpiece paints a direct line between watchmaking and motorsport. 
 
Image: TAG Heuer Monaco V4, Reference WAW2080
 
Show notes:
0:31 The LVMH Group: a new era begins 
1:21 Revisiting Heuer’s roots   
1:44 Concept pieces
2:29 Developing the Monaco V4
6:05 The launch of the Monaco V4    
6:15 A number of different editions   
7:46 The name ‘V4’  

Season 3: The TAG Heuer Monaco | In this episode, we explore one of our most iconic partnerships: TAG Heuer x Gulf. We take you on an exhilarating journey. From the origins of the iconic Gulf livery in the 1970s to the latest iteration of this glorious partnership: the TAG Heuer Monaco Chronograph x Gulf.
 
Image: TAG Heuer Monaco Chronograph x Gulf, Reference CBL2115.FC6494
 
Show notes:
0:45 The history of TAG Heuer x Gulf
1:22 J.W. Racing   
2:09 The story of the Gulf livery
3:14 2007: the TAG Heuer Monaco Gulf  
3:41 2016: a joint relationship
4:08 Successive iterations 
4:19 2022: the TAG Heuer Monaco Chronograph x Gulf   
4:56 Debut at the Monaco Historic Grand Prix 2022
5:22 Going back to the golden age of motor racing
6:04 Winning the Iconic Watch prize at the GPHG