12 episodes

Emerging Markets are fast-changing and full of hope. With accelerating speed of change, predicting and understanding upcoming trends require a deep understanding of people and their cultures. Tassos Stassopoulos visits the homes of consumers in EMs to understand their beliefs, values and aspirations. In this series he shares his insights. Learn more at https://trinetra-im.com

A Third Eye View of Emerging Markets Tassos Stassopoulos

    • Business
    • 4.8 • 4 Ratings

Emerging Markets are fast-changing and full of hope. With accelerating speed of change, predicting and understanding upcoming trends require a deep understanding of people and their cultures. Tassos Stassopoulos visits the homes of consumers in EMs to understand their beliefs, values and aspirations. In this series he shares his insights. Learn more at https://trinetra-im.com

    Why ethnography is more important than ever

    Why ethnography is more important than ever

    Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.

    • 11 min
    Inflation, PIX & pets: Brazil’s changing consumer habits

    Inflation, PIX & pets: Brazil’s changing consumer habits

    Which new habits will remain post COVID, how are consumers reacting to rising inflation and why have the pets come in from the cold? Tassos Stassopoulos shares the insights from his recent immersion trip to Brazil and discusses the wide-reaching impact of the digital banking revolution sweeping Latin America’s largest economy.

    • 15 min
    Spotting trends in an anxious world

    Spotting trends in an anxious world

    Covid-19 has fundamentally changed the world, our habits and behaviours. How do you distinguish between consumer trends which are set for the long-term and those which will evaporate once the pandemic recedes? Mike Ivatt and Tassos Stassopoulos discuss finding trends in an anxious and socially distanced world, using digital ethnography. 

    • 21 min
    Are EMs about to benefit from a longevity dividend?

    Are EMs about to benefit from a longevity dividend?

    It is often assumed that growth in Emerging Markets stems from the expanding youth population. On-the-ground insights, however, point to an overlooked longevity dividend, where people in urban areas carry on working to an older age, even starting new businesses or careers, in order to continue making connections and contributing and earning the respect that was previously given by virtue of age alone. In this podcast recorded in late 2019, before COVID-19, Tassos Stassopoulos discusses on-the-ground insights, and what it means for EM investment, with Gita Ghate, founder of Third Eye, an Indian Ethnographic Research Firm.

    • 16 min
    Investing in the time of COVID-19

    Investing in the time of COVID-19

    The market volatility resulting from the coronavirus pandemic is unlike anything faced by investment managers in modern time. In this podcast Jonathan Ramsay of InvestSense and Tassos Stassopoulos discuss investing with a long term view during times of volatility, the art or contrarian stock picking and managing client money in these challenging times. The views expressed herein do not constitute research, investment advice or trade recommendations

    • 21 min
    Growing environmental awareness in EM and other trends to watch

    Growing environmental awareness in EM and other trends to watch

    Emerging Market are changing fast, but while some topics and challenges might be shared with the developed world, the solutions are often starkly different. In this podcast Mike Ivatt discusses with Tassos Stassopoulos the growing importance of environmental awareness in Emerging Markets, and why EMs might be better placed to find the answers to environmental challenges. They also discuss the trends to watch in the years ahead, and where the Trinetra team will be heading for their next Immersions research visits.

    • 21 min

Customer Reviews

4.8 out of 5
4 Ratings

4 Ratings

You Might Also Like

Demetri Kofinas
Financial Times
Bloomberg
HBO Podcasts
The Institute of Politics & CNN
Jason Calacanis