1 hr 22 min
ABC cuts, Tik Tok gets serious about marketing and comms shadow minister Michelle Rowland Mumbrellacast
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- Marketing
It was a sad week for the ABC. Up to 250 job cuts, the loss of ABC Life and the 7:45 news broadcast. Shadow minister for communications, Michelle Rowland, joined the Mumbrellacast and weighed in on the implications these cuts will have on Australia's media landscape and its access to diverse and regional content.
Some big moves took place in media agency-land, including Hearts & Science acquiring an agency and a restructure in Carat's strategy team. For Carat, it is one of the biggest moves from CEO Sue Squillace since she stepped into the role last September. Will this be what gets the agency back in the game after a tough couple of years?
The team debates Tik Tok marketing. Is it worth it? How do marketers do it? Is the platform just a fad?
It was a sad week for the ABC. Up to 250 job cuts, the loss of ABC Life and the 7:45 news broadcast. Shadow minister for communications, Michelle Rowland, joined the Mumbrellacast and weighed in on the implications these cuts will have on Australia's media landscape and its access to diverse and regional content.
Some big moves took place in media agency-land, including Hearts & Science acquiring an agency and a restructure in Carat's strategy team. For Carat, it is one of the biggest moves from CEO Sue Squillace since she stepped into the role last September. Will this be what gets the agency back in the game after a tough couple of years?
The team debates Tik Tok marketing. Is it worth it? How do marketers do it? Is the platform just a fad?
1 hr 22 min