11 episodes

A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com

Addicted to M.R.R. Travis Ketchum

    • Entrepreneurship
    • 5.0 • 1 Rating

A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com

    S01E10 - "Turning a podcast into a paid newsletter that's easy to run" with Matt Wolfe & Joe Fier of Hustle & Flowchart

    S01E10 - "Turning a podcast into a paid newsletter that's easy to run" with Matt Wolfe & Joe Fier of Hustle & Flowchart

    The 1-2 punch of Matt Wolfe and Joe Fier run a popular business podcast called "Hustle & Flowchart" that they've been building for years.At first, they monetized this audience with a premium physical newsletter that was filled with their best,...

    • 59 min
    S01E09 - "Pivoting from lifetime price to $97k M.R.R." with Casey Zeman of EasyWebinar

    S01E09 - "Pivoting from lifetime price to $97k M.R.R." with Casey Zeman of EasyWebinar

    Casey Zeman has been a scrappy and creative entrepreneur for many years now. Starting with an acting career in Hollywood, then realizing he needed more money as quickly as possible to take care of his family - he turned to online marketing.He quickly...

    • 51 min
    S01E08 - "How the 'Whole Sandwich' generates $2m M.R.R." with Jon Cronstedt of Kajabi

    S01E08 - "How the 'Whole Sandwich' generates $2m M.R.R." with Jon Cronstedt of Kajabi

    In a world of many separate tools, Kajabi decided to take a decidedly holistic approach to their marketing stack and people seem to agree with the approach.After launching as a membership management only platform, Kajabi pivoted away from a splintered...

    • 52 min
    S01E07 - "Building and scaling PayKickstart to $1m ARR" with Mark Thompson

    S01E07 - "Building and scaling PayKickstart to $1m ARR" with Mark Thompson

    Mark Thompson, known for years for his ability to create massive launches of lifetime priced software launches pivoted to a premium monthly recurring shopping cart.His team has quickly grown it to $1m ARR in a short period of time. This is more...

    • 32 min
    S01E06 - "From Failing Box Service To Profitable Side Hustle" with Damien Rufus of WakeUpBrew.com

    S01E06 - "From Failing Box Service To Profitable Side Hustle" with Damien Rufus of WakeUpBrew.com

    Traditionally a thoroughbred digital marketer and marketing automation agency, Damien went out and acquired a coffee box service from a failing company.Great products don't make for great success. Only great products AND great marketing.Damien shares...

    • 37 min
    S01E05 - "How To Build An Affiliate Army & Win In a Saturated Market" with Andy Fletcher of Convertri

    S01E05 - "How To Build An Affiliate Army & Win In a Saturated Market" with Andy Fletcher of Convertri

    Nothing kills your conversions quicker than a slow-loading landing page (except, perhaps a snap from Thanos himself). In this episode we interview Andy Fletcher from Convertri, a completely free-form landing page editor that has blistering fast load...

    • 46 min

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Trevor White ,

Refreshing and real.

Great podcast great insides.

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