Brought to you by ADTEKR.com, ADTALKR is a new series of short discussions with thought leaders from the advertising industry. Designed to be a series of bite-sized insights, ADTALKR features interviews with key leaders within advertising working across many different sectors, speaking on the developments and changes they have seen and their predictions for the future. ADTEKR contains all you need to know about adtech and advertising. Whether its crunching jargon, understanding latest industry trends or discovering the latest news and analysis impacting the sector, ADTEKR has you covered. Find out more at www.ADTEKR.com.
ADTALKR: Episode 1 (The Future of TV Advertising)
Episode 1 features John Enser, a commercial partner in Olswang's leading media law practice who has been at the forefront of new media developments for nearly 30 years, assisting clients to launch new and innovative services across a range of technologies. In this episode, we pick John's brains to see how TV advertising has changed over the past 30 years and what his visions are for the future.