Advantages of Personal Branding for Founders w/ Hassan Kubba | Unfair Advantage The BAE HQ Podcast

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Episode 129: In LAB #26, Amardeep Parmar (https://www.linkedin.com/in/amardeepsparmar) from The BAE HQ https://www.linkedin.com/company/the-bae-hq), welcomes Hasan Kubba, Business Expert, Keynote Speak and Co-Author of The Unfair Advantage


The conversation highlights the growing significance of personal branding, especially for founders, contrasting it with traditional brand-centric strategies. It stresses the importance of personal branding in establishing reputation, connecting with audiences, and achieving various business objectives, including talent attraction, customer engagement, and investor interest. The dialogue delves into building a personal brand through content creation, identifying unique messages, and leveraging individual advantages.


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Show Notes: 
00:00: - Intro
02:39: The role of storytelling in personal branding emphasised.
04:40: Importance of content in building a personal brand.
06:33: Defining and being strategic about one's desired personal brand perception.
09:28: Challenge of finding the right audience size and niche for personal branding.
12:26: Discussion on the role of authorship in personal branding.
14:02: Different forms of content and their impact on personal branding.
19:35: Tips for authors on refining concepts and targeting the right audience.
23:21: The prewriting phase and refining book concepts.
25:14: Encouragement to pursue book writing if one has a valuable message to share.


Hasan Kubba: 
https://www.linkedin.com/in/startuphasan


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