The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur Bob Gentle Personal Branding & Monetization Coach

For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin.
This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework.
Join us as we discuss how every business 🫵, should they choose to, can connect more deeply, aim for bigger impact and foster true community - all that while amplifying the bottom line and your impact.
💥 *Build with Belief* - Every team member needs to live and breathe the company's belief system. Your brand manifesto isn't just a document; it's a compass that guides all your business decisions.
💥 *Service over Sales* - At the core of enduring customer relationships is the emphasis on service and giving. As Jessika Phillips exemplifies with her company, Now Marketing Group, nurturing a sense of belonging cultivates brand loyalty far more than any hard sell could.
💥 *Culture is King* - The company's culture shapes its marketing success. Leadership should not only endorse but exemplify the brand philosophy for genuine authenticity. Remember, people can spot a fake from a mile away.
Don't miss out on the full breadth of insights from Jessika Phillips about creating deep-rooted business connections and the C.A.R.E framework for brand building. 🌱
🔗 Find more details at nowmarketinggroup.com/care and be part of the conversation on Messenger, LinkedIn, and Facebook. If you've found value in this podcast, please give us a five-star review or a like and subscribe on YouTube!
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
www.amplifyme.agency/roadmap
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This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.
Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business.
👉 3 Key Takeaways:
⚡️Embrace Visibility: Rich underscores the power of putting yourself out there. Your personal brand is pivotal, whether through staging events, engaging on local news, or leveraging adverts.
⚡️Diversify Your Approach: Relying on a single channel for business is perilous. Rich advocates for a multi-channel strategy encompassing content marketing, relationships, outbound sales, and events like conferences and summits.
⚡️Leverage Expertise: Building relationships with experts outside your immediate team can massively expand your business potential, providing more comprehensive solutions and elevating your brand's authority.
➡️ Check out Rich's insights on not only surviving but thriving in today's agency landscape ( or any service based business ) by having the right mindset, embracing collaboration, and consistently learning from the wider community. Don't miss out on this valuable conversation!
For more details about the upcoming summit, visit https://www.theagentsofchange.com/summit and join the fun on April 24th to 26th!
About Rich
Rich Brooks is founder and president offlyte new media, a digital agency in Portland, Maine, that’sbeen in business forover26years. He is a nationally recognized speaker on entrepreneurship,digital marketing, and social media.
He foundedThe Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing. Rich is the author ofThe Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBCaffiliates in Maine. He has also appeared inInc.Magazine, The Huffington Post, Fast Company.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
www.amplifyme.agency/roadmap
----
Subscribe to my Youtube!!
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you don't sell anything - you don't have a business. Most small business owners avoid sales and so their businesses stay small. So how can we be systematically proactive in sales - and not have it get super awkward all the time. Well, I have a treat for you this week...
In today's episode, Carole Mahoney compares the sales process to driving a car. Remember, you're at the wheel, but it's the buyer setting the pace. Carole offers really practical nsights on not taking rejection personally, focusing on buyer needs with a 'not about me' mantra. We dived deep into the red flags in your sales pipeline, the art of proactive prospecting, and the sheer importance of sales for your business success.
If you're battling the discomfort of pitching or sales conversion, this is the episode that will shift your mindset and sharpen your skills, all whilst maintaining that crucial authentic connection with your clients.
Some of the key themes we covered.
 ⭐️ Comparing sales process to driving
 ⭐️ Personal nature of small business selling
 ⭐️ Identifying red flags in sales pipeline
 ⭐️ Proactive prospecting in business
 ⭐️ Transitioning casual conversation to sales
 ⭐️ Overcoming sales-related fear and misconceptions
About Carole
Coming from a long line of entrepreneurs, the surprising, real story of Carole Mahoney is that she used to hate sales - that is, until she taught herself how to change her mindset. She grew up in a family that taught her that the key to business growth is the experience a buyer has with a business. But, when set out in sales herself, she made all the same mistakes most sales professionals make - she made it all about herself and found it difficult to get traction with buyers. Rather than throwing in the towel and getting a traditional 9-5, Carole shifted her mindset and transformed her marketing agency into a thriving sales coaching agency.
Using her passion for growing small businesses and improving success for business owners and sales professionals, Carole now shares her hard-won perspectives with audiences across the country as a trusted author, keynote speaker, and sales mentor. Carole recognized that a "me first" mentality was damaging the success of sales professionals and their reputation with buyers.
Developing and using data and scientific research, she has proven time and again how invaluable a "Not About Me" approach is to sales performance and industry integrity. The author of the hot new release book Buyer First, Carole has been called the "Sales Therapist" by a Harvard Business School professor, where she coaches on sales for the Entrepreneurial MBA program.
She is also the Chair of the Boston Emblaze, been named as a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by Ambition. As the founder of Unbound Growth, she uses sales specific data gathered from over 2.2 million sales professionals to determine what it takes to be a great seller or leader, and combines that with the behavioral research of how we change behaviors.
This science and data backed process helps uncertain sales and business leaders reduce the guesswork out of hiring the right salespeople and cuts their hiring time and costs in half with a 91 % success rate. With custom sales training and coaching programs salespeople and managers have gone from on plan to consistently achieving 130-160% of quota in less than 6 months with a 98% annual customer retention rate."
Carole is passionate about helping small businesses (and gardens) grow and giving sales professionals the tools they need to achieve success in their industry.
Carole's Website https://carolemahoney.com
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or...

My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best.
But Linkedin has some secrets...
This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promise you didn't know about.
Here are the 3 key takeaways to transform your LinkedIn game:
🎯 Authentic Video Content: Despite the buzz around AI-generated posts, there's no substitute for the genuine character and energy you bring to video content. It's a game-changer for building connections.
🔗 Valuable Networking: LinkedIn's not just about numbers; it's the quality of conversations and value exchange that count. Forge a network based on shared interests and contribute meaningfully.
📈 Engagement Over Metrics: True engagement isn't always visible in the analytics. Focus on fostering discussions and providing value that resonates with your audience to truly elevate your brand.
About Louise
Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.  Louise is an international speaker, and hosts the LinkedIn with Louise Podcast and YouTube channel. 
For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. In 2019, Louise was invited to attend No 10 Downing Street to represent small business and was invited in 2022 to meet King Charles at Buckingham Palace at a reception honouring Small Business contributions to the UK economy.
https://louisebrogan.com/
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
www.amplifyme.agency/roadmap
----
Subscribe to my Youtube!!
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Join us this week as we dive deep with Abi Sea, a renowned copywriter, content creator, and messaging coach, who brings a fresh perspective to marketing and personal branding. Listen on on a conversation that is sure to inspire any entrepreneur looking to make a positive impact and build a genuine connection with their audience.
🔑 In this episode, we explore:
- The foundational role of websites in establishing authority and trust in your personal brand.
- Abi’s Blitz framework for creating marketing messages that resonate with empathy, hope, and truth.
- The transformative power of hosting niche-specific events like the Adventures in Marketing conference.
About Abi
Abi is a copywriter, messaging coach and content writer for big-hearted coaches and creative business owners. She is passionate about helping good people figure out how to talk about the work they do in a way that feels great and makes sales. 
Abi works with a strong sense of integrity and operates a strictly no-fake-twattery policy, which means she is honest, open and authentic in the way she works with clients and shows up online. She has over 25 years of experience working in sales, marketing, and communications and has been writing web copy and content for clients since 2015.
She's co-founder of Scotland's most exciting business and marketing event - Adventures in Marketing, and is a features writer for Freelancer Magazine. Outside of work, Abi lives in Scotland with her two kids, two cats, and two husbands. Just joking - one husband. She's the world's worst sea swimmer, averaging around 1 dip a year, and is very keen on hobbies that involve lots of colour: crochet, embroidery, jewellery making and growing cut flowers.
Blitz your Messaging Must-Haves : https://payhip.com/b/Uvir8
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
www.amplifyme.agency/roadmap
----
Subscribe to my Youtube!!
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

A lot of my clients write 📚 books. Seeing those books do well really matters to me so I always recommend they work with Valerie Morris to give them as much wind under their wings as possible.
Today on the podcast Valerie joins us and breaks down exactly what it takes to hit best seller status and how you can engineer this success from the day you start working on your book.
Whether you're a seasoned author, just thinking of writing your first book, want to reboot your book or just plain old 'author curios' this episode will set you up for success.
💡Key Takeaways:
1️⃣ Recognise and share your expertise, despite imposter syndrome.
2️⃣ Shift your mindset from viewing yourself as an expert to embracing your journey of learning.
3️⃣ Use a highlighter system to align tasks with goals and avoid prioritising others' needs over your own
https://www.tinterocreative.com/
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
www.amplifyme.agency/roadmap
----
Subscribe to my Youtube!!
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.