34 episodes

All Good Copy is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

All Good Copy Glenn Fisher

    • Business
    • 4.8, 29 Ratings

All Good Copy is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

    EP.34 - MICHAEL MOSZYNSKI

    EP.34 - MICHAEL MOSZYNSKI

    Glenn Fisher talks to Michael Moszynski, the founder and CEO of LONDON advertising about how he got into the industry, why he thought it was the right time to advertise advertising, and the problem with 'digital first' marketing.

    NOTES ON THE PODCAST

    Michael Moszynski is the founder and CEO of LONDON advertising, an award-winning creative agency based in London but with clients all over the globe. He began his career working with Saatchi and Saatchi and was instrumental in setting up offices for the group in Hong Kong and New York. You can find out more about Michael and follow him on Twitter here: https://twitter.com/LONDONadman

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit the LONDON advertising website here: https://www.londonadvertising.com/

    And you can see the recent campaign we discuss here: https://www.londonadvertising.com/londonadvertisingcampaign

    How Brands Grow by Byron Sharp is available on Amazon here: https://amzn.to/2DmRcC5

    An Attempt at Exhausting a Place in Paris by Georges Perec is available on Amazon here: https://amzn.to/3keoUKD

    Antkind by Charlie Kauffman is available on Amazon here: https://amzn.to/3gz8jyT

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 44 min
    EP.33 - IAN DAVID

    EP.33 - IAN DAVID

    Glenn Fisher talks to Ian David, founder and creative director of Fearless, about how he became a copywriter, why ageism is such a problem in the advertising industry, and what Ian is doing to help overcome it.

    NOTES ON THE PODCAST

    Ian David is the founder and creative director of Fearless, an agency he set up to help promote the idea that talent is ageless. Before moving to live and work in the US, Ian spent many years working in the London advertising scene and has worked with some of the best names in the business. You can find out more about Fearless and about Ian himself by following him on Twitter here: https://twitter.com/blokewriter

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit the Fearless website here: https://www.forthefearless.com/

    To Kill a Mockingbird by Harper Lee is available on Amazon here: https://amzn.to/3eJ3EZp

    The Common Good by Robert B. Reich is available on Amazon here: https://amzn.to/2WCaf1B

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 46 min
    EP.32 - EMILY AMES & KATE HAMILTON

    EP.32 - EMILY AMES & KATE HAMILTON

    Glenn Fisher talks to the co-founders of Sonder & Tell, Emily Ames and Kate Hamilton about how they started the agency, why tone of voice is so important in copywriting and how brands should act in times of crisis.

    NOTES ON THE PODCAST

    Emily Ames and Kate Hamilton are co-founders of the creative agency Sonder & Tell. Their work has already seen them attract high-profile clients such as Cath Kidston, and their curation of Comfort Zones for Jigsaw saw them bring together some of the best female authors writing today. You can find out more about Emily and Kate on the Sonder & Tell website here: https://sonderandtell.com/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can buy the Comfort Zones book from Jigsaw here: https://www.jigsaw-online.com/product/comfort-zones-book/J40525_YE000

    How to Do Nothing by Jenny Odell is available on Amazon here: https://amzn.to/3iqad6o

    Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/3geyRou

    A Cook's Tour by Anthony Bourdain is available on Amazon here: https://amzn.to/31ETOFk

    Email me your biggest worry around writing here: allgoodcopy@gmail.com

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 47 min
    EP.31 - BECKY McOWEN-BANKS

    EP.31 - BECKY McOWEN-BANKS

    Glenn Fisher talks to executive creative Director at VaynerMedia, Becky McOwen-Banks about why she got into advertising, how the industry has changed over the last twenty years and what it’s like to be working with Gary Vaynerchuk.

    NOTES ON THE PODCAST

    Becky McOwen-Banks is a creative director who has worked at some of the biggest agencies and for some of the biggest clients in the world. She is currently executive creative director at VaynerMedia in London. You can find out more about Becky and her amazing career on her website here: http://beckymcb.co.uk/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can find out more about Girl Effect by visiting the website here: https://www.girleffect.org/

    You can find out more about VaynerMedia on their website here: https://vaynermedia.com/

    A Smile in the Mind by Beryl McAlhone is available on Amazon here: https://amzn.to/2C9mUln

    The Art of Client Service by Robert Solomon is available on Amazon here: https://amzn.to/2B9vwYC

    Plume by Will Wiles is available on Amazon here: https://amzn.to/3foryu4

    This Is Not Propaganda by Peter Pomeranstev is available on Amazon here: https://amzn.to/2UKPf89

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 51 min
    EP.30 - STEVE HARRISON

    EP.30 - STEVE HARRISON

    Glenn Fisher talks to author and all-round copywriting legend Steve Harrison about why he thinks copywriting is in the doldrums right now, the problem with being left-wing in advertising and the secret to good creative work.

    NOTES ON THE PODCAST

    Steve Harrison is an author, speaker and copywriter. He started out writing copy at Ogilvy & Mather before founding his own enormously successful agency. He is regarded by Campaign as the most important direct marketer of his generation. His new book Can't Sell, Won't Sell is published in April.

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    How To Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2JaenyL

    Old School by Tobias Wolff is available on Amazon here: https://amzn.to/3ah5BuQ

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 1 hr 5 min
    EP.29 - LUCIA ONGAY

    EP.29 - LUCIA ONGAY

    Glenn Fisher talks to co-founder of the Gerety Awards, Lucia Ongay, about why she wanted to create a female-only awards jury, the creative differences between nationalities and why everyone should know who Frances Gerety is.

    NOTES ON THE PODCAST

    Lucia Ongay is the co-founder of the Gerety awards, named in honour of the copywriter, Frances Gerety. Lucia launched the awards in 2019 with Joe Brooks and it features the only awards jury to be made up entirely of women. You can follow Lucia on Twitter here: https://twitter.com/lucia_ongay

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can find out more about the Gerety Awards here: https://www.geretyawards.com/

    You can read more about Frances Gerety here: https://en.wikipedia.org/wiki/Mary_Frances_Gerety

    Tickets for All Good Copy Live in Hull are available here: https://northernpodcastfestival.co.uk/the-all-good-copy/

    Concrete Island by JG Ballard is available on Amazon here: https://amzn.to/2Q2p8XS

    Heather, The Totality by Matthew Weiner is available on Amazon here: https://amzn.to/337pgdL

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 40 min

Customer Reviews

4.8 out of 5
29 Ratings

29 Ratings

Ari Blum ,

Pure gold

This is a goldmine for copywriters. Lots of useful tidbits for newbies from all kinds of interesting guests, along with some doggie input from Pablo!

Well worth a listen.

Laura - Strike the Match ,

Digestible copywriting golden nuggets

I’ve just listened to the Kate Toon episode and found it mega-inspiring. Great interview style (nice and probing) and lovely little electronica earworm interludes, too.

Helen Culyer ,

Clever and quirky, copywriting podcast

Such a great podcast!

It's quirky, amusing and packed full of copywriting insights from a diverse group of copy and advertising experts.

As you listen, you find yourself scribbling down useful nuggets of copywriting wisdom, chuckling along to the musings of Pablo, and having lightbulb moments when everything finally starts to make sense.

If you're interested in copywriting or marketing, you won't find another podcast as accessible, informative and just downright amusing as this one.

P.S. If you love a good book, you should listen right until the end.

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