37 episodes

All Good Copy is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

All Good Copy Glenn Fisher

    • Business
    • 4.7 • 33 Ratings

All Good Copy is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

    EP.37 - JP WATSON

    EP.37 - JP WATSON

    Glenn Fisher talks to JP Watson, founder of The Pound Project, about the value of writing, why it’s important for writers to be entrepreneurial in the modern world and how making small changes to your own life can change the world.

    NOTES ON THE PODCAST

    JP Watson is a writer who lives in Birmingham. Having worked a whole host of writing gigs, he decided to start The Pound Project, an initiative designed to help give writers more power over the work and get paid for what it’s worth. The project has gone from strength to strength featuring writing from writers such as Dolly Alderton, Sebastian Faulks, Emma Gannon and Richard Curtis, as well as launching many exciting new voices into the world. You can find out more about the project here: https://www.poundproject.co.uk/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto

    You can find out about the latest Pound Project book with Ana Santi here: https://www.poundproject.co.uk/shop/three-things

    The Rattle Bag poetry anthology is available on Amazon here: https://amzn.to/2RXi27o

    The Underground Railroad by Colson Whitehead is available on Amazon here: https://amzn.to/3i4jsYh

    Between Eternities by Javier Marias is available on Amazon here: https://amzn.to/33ZDcHC

    Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com

    • 45 min
    EP.36 - SARAH TOWNSEND

    EP.36 - SARAH TOWNSEND

    Glenn Fisher talks to freelance copywriter Sarah Townsend about how the biggest challenge freelancers face, how to overcome imposter syndrome, and the nicest thing about living in Gloucestershire.

    NOTES ON THE PODCAST

    Sarah Townsend is a Gloucestershire-based freelancer copywriter and the author of the best-selling book, Survival Skills for Freelancers. She has been writing copy for over twenty years for a huge range of clients all over the UK and abroad. You can find out more about her by visiting her website here: https://www.sarahtownsendeditorial.co.uk/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    Sarah's book, Survival Skills for Freelancers, is available on Amazon here: https://amzn.to/3ih24kh

    You can follow Sarah on Twitter here: https://twitter.com/STEcopywriting

    Dave Harland is not an evil man and you can find out more about him here: https://www.thewordman.co.uk/

    The Posthumous Memoirs of Bras Cubas is available on Amazon here: https://amzn.to/2RclavN

    A Death in the Family by Karl Ove Knausgaard is available on Amazon here: https://amzn.to/3hhjkoe

    Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/category/podcast/

    • 48 min
    EP.35 - DANIELLE READ

    EP.35 - DANIELLE READ

    Glenn Fisher talks to Australian copywriter and founder of Readcity Writing, Danielle Read about how she got into copywriting, how to build a personal brand that's true to you, and why bass players get a bad reputation.

    NOTES ON THE PODCAST

    Danielle Read is an Australian copywriter and founder of ReadCity Writing. She has worked with brands such as Uber, Surfing Australia and Urban List, hosts the Readcity Radio Podcast and runs an online course called SEO for Beginners. You can follow Danielle on Instagram here: https://www.instagram.com/readcity/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can check out Danielle's Readcity Writing website here: https://www.readcitywriting.com/home/

    The Heroin Diaries by Nikki Sixx is available on Amazon here: https://amzn.to/3hnDDkB

    Scar Tissue by Anthony Kids is available on Amazon here: https://amzn.to/3gsJa8f

    Acid for the Children by Flea is available on Amazon here: https://amzn.to/3gu99fm

    60 Minute Brand Strategist by Idris Mootee is available on Amazon here: https://amzn.to/3gtmzIs

    Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/2D2JLjq

    Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/category/podcast/

    • 50 min
    EP.34 - MICHAEL MOSZYNSKI

    EP.34 - MICHAEL MOSZYNSKI

    Glenn Fisher talks to Michael Moszynski, the founder and CEO of LONDON advertising about how he got into the industry, why he thought it was the right time to advertise advertising, and the problem with 'digital first' marketing.

    NOTES ON THE PODCAST

    Michael Moszynski is the founder and CEO of LONDON advertising, an award-winning creative agency based in London but with clients all over the globe. He began his career working with Saatchi and Saatchi and was instrumental in setting up offices for the group in Hong Kong and New York. You can find out more about Michael and follow him on Twitter here: https://twitter.com/LONDONadman

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit the LONDON advertising website here: https://www.londonadvertising.com/

    And you can see the recent campaign we discuss here: https://www.londonadvertising.com/londonadvertisingcampaign

    How Brands Grow by Byron Sharp is available on Amazon here: https://amzn.to/2DmRcC5

    An Attempt at Exhausting a Place in Paris by Georges Perec is available on Amazon here: https://amzn.to/3keoUKD

    Antkind by Charlie Kauffman is available on Amazon here: https://amzn.to/3gz8jyT

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 44 min
    EP.33 - IAN DAVID

    EP.33 - IAN DAVID

    Glenn Fisher talks to Ian David, founder and creative director of Fearless, about how he became a copywriter, why ageism is such a problem in the advertising industry, and what Ian is doing to help overcome it.

    NOTES ON THE PODCAST

    Ian David is the founder and creative director of Fearless, an agency he set up to help promote the idea that talent is ageless. Before moving to live and work in the US, Ian spent many years working in the London advertising scene and has worked with some of the best names in the business. You can find out more about Fearless and about Ian himself by following him on Twitter here: https://twitter.com/blokewriter

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit the Fearless website here: https://www.forthefearless.com/

    To Kill a Mockingbird by Harper Lee is available on Amazon here: https://amzn.to/3eJ3EZp

    The Common Good by Robert B. Reich is available on Amazon here: https://amzn.to/2WCaf1B

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 46 min
    EP.32 - EMILY AMES & KATE HAMILTON

    EP.32 - EMILY AMES & KATE HAMILTON

    Glenn Fisher talks to the co-founders of Sonder & Tell, Emily Ames and Kate Hamilton about how they started the agency, why tone of voice is so important in copywriting and how brands should act in times of crisis.

    NOTES ON THE PODCAST

    Emily Ames and Kate Hamilton are co-founders of the creative agency Sonder & Tell. Their work has already seen them attract high-profile clients such as Cath Kidston, and their curation of Comfort Zones for Jigsaw saw them bring together some of the best female authors writing today. You can find out more about Emily and Kate on the Sonder & Tell website here: https://sonderandtell.com/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can buy the Comfort Zones book from Jigsaw here: https://www.jigsaw-online.com/product/comfort-zones-book/J40525_YE000

    How to Do Nothing by Jenny Odell is available on Amazon here: https://amzn.to/3iqad6o

    Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/3geyRou

    A Cook's Tour by Anthony Bourdain is available on Amazon here: https://amzn.to/31ETOFk

    Email me your biggest worry around writing here: allgoodcopy@gmail.com

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 47 min

Customer Reviews

4.7 out of 5
33 Ratings

33 Ratings

Claire@CCW ,

A peek inside the mind!

Just listened to the Danielle Read episode while doing a mammoth pile of ironing. And it was like they’d popped round for a coffee and a chat!

A valuable and entertaining listen, as they’re both interesting people. Danielle’s description of rebranding herself particularly caught my attention.

Will be back for more All Good Copy goodness. I love these revelations into how someone thinks!

DouglasHTB ,

Great podcast, great guests

Really good podcast for anyone interesting in copy, writing, and fun!

Ari Blum ,

Pure gold

This is a goldmine for copywriters. Lots of useful tidbits for newbies from all kinds of interesting guests, along with some doggie input from Pablo!

Well worth a listen.

Top Podcasts In Business

You Might Also Like