22 min
Amie Stankiste on investing in effective marketing within financial services B2B Marketing Needs Don Draper
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- Marketing
Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.
Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.
We discuss:
How ESG plays a role in communications and brand buildingMerging two globally recognised brandsHer view on 'Big Impact" campaigns and how they can be used The importance of emotional messaging in FS marketing
Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.
Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.
We discuss:
How ESG plays a role in communications and brand buildingMerging two globally recognised brandsHer view on 'Big Impact" campaigns and how they can be used The importance of emotional messaging in FS marketing
22 min