This week, Taylor takes an adventure alongside Tracy Lamourie, founder of Lamourie Media, and author of upcoming book, 'Get Repped - Build Your Brand with Effective Public and Media Relations'.
Tracy joins the conversation to talk about her career and the ways in which she has helped others to find their voice and build their brand, and delivers a valuable lesson on how you can best present yourself to the world.
Fulfilment in our careers is found when we enjoy the challenges we face there. If we find our wits and our skills tested, then it can make a career far more exciting.
Helping others to find their voice, and raising them up to be our successors in the world, is the act of recognising our own place first, and then looking for the willingness in others to step into that role.
Public relations tends to have a more negative connotation - as though it is somehow cleaning up a mess or mistake that someone has made. And yet, the role of PR is a positive, empowering one.
Media relations are not only there to skew perceptions. They are there to rehabilitate the reputations of those who perhaps have been unfairly maligned. It is the art of changing minds and hearts.
You can learn far more from just doing something, than you can from theorising and planning forever.
'No two days are the same - there's no such thing as boring'
'Even though we all have different stories, different paths, different things we looking to create, there is some nugget of truth and similarity between the humanity we all have'
'People can elevate themselves - they can become thought leaders and get their message out. Half of that is confidence'
'Your elevator pitch for sales is different from your elevator pitch for media'
'I had my brain and belief in myself and a willingness to do the research. People wait to start businesses because they think they're going to need "all this stuff"'
'Just believe in yourself and do it. Half of everything is showing up and doing it'
The Adventures Of Self
Tracy Lamourie is the Founder and Managing Director of Lamourie Media, a 2020 Universal Women's Network Woman of Inspiration winner for Women in Media and the author of the upcoming book ‘GET REPPED - Build Your Brand With Effective Public and Media Relations.’
She is a well-known, long-time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses.
Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognised by media around the world for her 20-year campaign that ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, Winner of the FIRST PLACE PLATINUM award HamiltonSpectator ReadersChoice for PR 2018, Diamond 2019 and has been frequently quoted in the international media on both human rights issues and as a Public Relations thought leader.
She is a 2020 RBC Women of Influence Nominee and was also nominated for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize. She frequently speaks on empowerment, entrepreneurship, leadership, how to get media attention, how anyone in any industry can get to the top of their field, on authenticity in business, on all aspects of business communications
Taylor Roark is the founder of Galliant Trainings, which guides and facilitates individuals and organisations in Creative Purpose.
He has worked variously as a school bus driver, a blacksmith, a Wall Street lawyer and a developer of offshore wind farms. He ha