Today we have joining us Faisal Galaria, CEO of Blippar, a pioneer in augmented reality (AR). Now Blippar has a roller coaster of a story… the one-time unicorn raised $100m+ in venture funding but struggled to find a sustainable business model, burned through its cash and entered bankruptcy proceedings, before returning as a new business based on its drag-and-drop AR content creation tool (think WordPress for AR). Faisal joins to guide Blippar’s relaunch and set it on a sustainable growth track, leveraging experiences from his time scaling Skype as an early executive, and Spotify as SVP of International. Faisal shares with us what Blippar is working on these days, key drivers for AR adoption (from COVID-19 to 5G), what developments he sees in the AR/VR space, as well as examples of what Blippar is working on with clients, including with key clients in China and Asian markets.
Link to write-up: https://www.theharbingerchina.com/blog/ar-s-comeback-kid-with-blippar-ceo-faisal-galaria?categoryId=23497