In this episode of the MenswearStyle Podcast we speak to ASKET Co-Founder August Bard Bringéus about the history and philosophy of the menswear brand. Our host Peter Brooker asks August about why this DTC online only menswear brand wants men to buy less clothing. They discuss August's background and how he met his business partner, Jakob Nilsson Dworsky, at business school. They both had a passion of creating something from scratch that is meaningful and different. This brought them to sustainability and ethics in clothing. Their solution to solve the fashion waste problem was to build a business model that would slow consumption and increase value in the supply chain. Asket have a single permanent collection of classic menswear pieces, fully traceable, from farm to finish line.