The fifth podcast in my series about the pioneering work of Robert Cialdini looks at the principle of Authority, which is why we tend to follow people who we believe are experts in an area or subject we're not. This is why it is important to demonstrate credentials, experience or certificates and to back this up with visual cues that suggest these are true.
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, event host and business relationship expert, with a 20 year history in global media and marketing. Having grown and sold a £6M brand identity business to US communications group Interpublic, she currently helps entrepreneurs scale up their businesses and lives through brand marketing and property investment. Buy the best selling Smart Connector book, about entrepreneurial relationship success, here: (https://amzn.to/3bmXlJu UK, https://amzn.to/3dEvR3x US). Join the Smart Connector Facebook Group here: (https://bit.ly/2Z3p3s7. Visit Jane's website (https://bit.ly/30yaZb1). Subscribe to Jane's YouTube channel: (https://bit.ly/2yL43vI)