The MSP SEO Podcast Scott Millar

Back in the old days you could just outrank your competitors with backlinks - the more you had the higher you'd get in the search. The search engines soon caught onto this manipulation - now the quality of the backlink is what's important.

There's a way you can outrank the competition and fly under the radar of much bigger IT businesses. In this video, I detail how you can deploy 'shadow keywords' for your website that will allow you to obtain more sales appointments.

A subtle change in the marketplace has been taking place since the pandemic. You might not have noticed, i'm stating the obvious here but it has to be acknowledged so you can take advantage of it.

Obtaining high quality backlinks is one of the elements that goes towards getting your webiste ranked highly in the search engines. As part of a series of sneay backlinks you can get for free here's the first. Thanks to @ConnorShowler on Twitter for this series of sneaky backlinks.

Ever done a web search and landed on an Amazon product page?  Well, your IT business can use the power of Amazon product pages to generate leads.  In this episode, we cover something known as parasite SEO, which has been around for many years - only now are SEO experts waking up to the power of this due to the way Google is now giving authority websites like Amazon increased exposure in the search results.

In this episode, we outline the process of optimizing your page titles using Microsoft Copilot. Having worked with many IT and MSP businesses, we've refined how you can speed up the process of on-page optimization using the free inbuilt copilot that comes as part of Microsoft Edge when signed in with your Microsoft 365 account.