4 min
Avoid This Type of Content on Your Website Websites Decoded: Website Advice for Marketers | Website Design, SEO, UX, Conversion Optimisation & More
-
- Marketing
When creating a website sitemap, we're often asked the question "Should we have persona/audience-based pages in our navigation?" Whilst it might seem beneficial to have a page relating to each of your personas, talking about the solutions for their sector, like: Finance Manufacturing Healthcare Research has shown this often isn't the case. In this episode of Websites Decoded, Phil explores why audience-based content often performs poorly and should be avoided.&nb...
When creating a website sitemap, we're often asked the question "Should we have persona/audience-based pages in our navigation?" Whilst it might seem beneficial to have a page relating to each of your personas, talking about the solutions for their sector, like: Finance Manufacturing Healthcare Research has shown this often isn't the case. In this episode of Websites Decoded, Phil explores why audience-based content often performs poorly and should be avoided.&nb...
4 min