B2B Content Marketing Tailored To The Buyer Journey THE 414 - B2B Marketing Podcast

    • Management and Marketing

This week on the 414, it's about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales.



Content Covered:



- How most marketers are approaching content marketing today

- How to build engagement and relationships through relevant and engaging content

- How to reshape content marketing through personalisation

This week on the 414, it's about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales.



Content Covered:



- How most marketers are approaching content marketing today

- How to build engagement and relationships through relevant and engaging content

- How to reshape content marketing through personalisation