BBY Show S5 Ep12: Unlocking purpose: Mapping your journey to better with Paul Skinner Building Brand You

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.
 
KEY TAKEAWAYS:
Purpose is a story through which we map the world around us in meaning, and plan our particular journey to better.
Going somewhere means knowing where you've been, where you are, and where you could get to.
Purpose is a map, not a reality. It is always possible to upgrade that map and to improve it, and to map a better trajectory through life or through the future of our businesses.
If you solve the bigger problems, first, the smaller problems will more likely take care of themselves. So if we are a global leader, in addressing the world's biggest problems it will be easier to find a way forwards for our economy as part of being the solution to the world's biggest problems.
We need to remain always willing to upgrade our purpose when a changing world makes that desirable.
 
 
ABOUT OUR GUEST:
Paul Skinner is the author of The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business, which Mike Berners-Lee, author of There Is No Planet B, described as, ‘...a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do'.
Paul's previous book Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success was described by Ben Cohen and Jerry Greenfield, Co-founders of Ben and Jerry's ice cream, as, 'the perfect recipe for successful businesses that improve lives.
He also runs MarketingKind, a non-profit professional membership community, and the Agency of the Future, through which he helps clients to drive purpose-led change and better mobilise stakeholders for lasting success.
 
CONNECT WITH PAUL SKINNER:
Website - http://www.marketingkind.org/
Website - www.theaof.com
Website - www.purposeupgrade.com
LinkedIn - https://www.linkedin.com/in/paul-skinner-a73b8921/
Instagram - https://www.instagram.com/purposeupgrade/
Twitter - https://twitter.com/ipaulskinner 
 
 
RESOURCES MENTIONED:
The Purpose Upgrade by Paul Skinner -
https://www.amazon.co.uk/Purpose-Upgrade-Change-Business-World/dp/1472145186
Collaborative Advantage by Paul Skinner -
https://www.amazon.co.uk/Collaborative-Advantage-collaboration-competition-strategy/dp/1408710749
After Image: Mind-Altering Marketing by John Grant -
https://www.amazon.co.uk/After-Image-Mind-Altering-John-Grant/dp/1861976402
The Green Marketing Manifesto by John Grant -
https://www.amazon.co.uk/Green-Marketing-Manifesto-John-Grant/dp/0470723246
Value(s) by Mark Carney -
https://www.amazon.co.uk/Value-Building-Better-World-All/dp/1541768701 
 
 
ABOUT THE HOST:
Kym Hamer is an international business coach, serial entrepreneur, and the creator of Building Brand You™, a methodology helping organisations, teams and individuals to build visibility and reputational rigor as essential building blocks for delivering sustained business value. In 2020, she was nominated as one of the Top 100 Women in B2B Leadership influencers, and in 2021 as one of the Top 50 in Change Management and Top 30 in Marketing, Mindset/Mental Health and Top 10 in Entrepreneurship, by Thinkers360, the world’s first open platform for thought leaders. 
Kym is Founder & CEO of Artemis Futures International, a Founding Board Member of the Customer Experience & Service Association Middle East & Co-founder of CXSA Group Ltd. as well as a member of the Strategy Faculty of Homeward Bound Projects, a global initiative reaching 1.8 billion people that is equipping women in STEMM to lead and shape the future of our planet.
In between all of these things, you'll find her curled up in a corner with her nose in a book.
 
Building Brand You™:
JOIN the BBY Facebook Group - https://www.facebook.com/groups/buildingbrandyou
SUBSCRIBE to the BBY Podcast - https://podfollow.com/building-brand-yo