In this episode we speak with Amy Kean, who has been in the media world for 14 years, initially cutting her industry teeth at the IAB as head of PR. She moved to create the social teams of each agency of the Havas Media Group, before moving into innovation and launching Havas Media Labs. In the latter half of her career she lead Mindshare’s strategy and insights across APAC, then headed back to the UK to run planning and strategy for Coty’s in-house digital agency, Beamly. Amy pens a column for Shots magazine and her first book of poetry – The Little Girl Who Gave Zero F*cks – has been a number 1 Amazon bestseller. In this episode, we talk about the message behind Amy’s best selling book, the process of writing a book, the ups and downs of the advertising world and why being weird is the new normal.