24 episodes

Topical chat, sound advice and lively debate on these Covid times from the people that brought you SafePrem Solutions

Behind The Mask SafePrem Solutions

    • Business
    • 5.0 • 1 Rating

Topical chat, sound advice and lively debate on these Covid times from the people that brought you SafePrem Solutions

    Behind The Mask Episode 23 - Stuart Freer Down Under

    Behind The Mask Episode 23 - Stuart Freer Down Under

    G'day folks, have we got a treat in store for you with this episode. If you've been wondering what on earth those crazy Aussies have been getting up to lately, well, through the magic of digital, Pat & Andrew were able to venture down under to bring you the story, direct from Sydney.

    Stuart Freer is a Brit who moved to  Australia eight years ago having latterly been IT Director at Dixons Carphone & Home Retail Group. His time down under includes spells with Coles & Mecca. 

    His insights into how Australia is handling the pandemic and the impact on the economy, especially retail, are both fascinating and enlightening. 

    • 34 min
    Behind The Mask Episode 22 - Mark Pilkington

    Behind The Mask Episode 22 - Mark Pilkington

    We've had some fantastic guests on Behind The Mask but in this episode, Mark Pilkington delivers some amazing insights which you won't want to miss. As well as discussing his forthcoming book, Retail Recovery (which we were more than happy to plug) Mark discusses the triumph of the dot coms, using data in a different way and the way physical needs to blend with digital, "The key to everything is the correct use of the channels".

    If you're contemplating your physical / digital strategy, this one's a must.

    • 33 min
    Behind The Mask Episode 21 - Football's Coming Home

    Behind The Mask Episode 21 - Football's Coming Home

    In which Pat Kelly displays his mythical knowledge of football, not only accurately predicting the score but one of the scorers and when. Remarkable! In other news Freedom Day can't come soon enough for many whilst for others it's a source of fear and dread. Sadly, it would appear that Mask Wars are set to become a thing.  DJ Buzzer spins the discs whilst Pat 'Mystic' Kelly offers up his thoughts on the double jabbed, social media polls, 'boobles' and much more besides.

    • 29 min
    Behind The Mask Episode 20 - with Bob Phibbs, The Retail Doctor

    Behind The Mask Episode 20 - with Bob Phibbs, The Retail Doctor

    Pat and Andrew were feeling a little poorly for this episode, so who did they call? Not just any doctor but Bob Phibbs, The Retail Doctor! And as luck would have it, the good doctor had just the tonic to get them sorted and right as rain once more.

    Should you also be in need of a retail pick me up then please tune in, the prognosis is good.
    SafePrem Solutions The world's first and only independent directory of Covid safe and smart solutions

    • 36 min
    Behind The Mask Episode 19 - Greg Deacon

    Behind The Mask Episode 19 - Greg Deacon

    On the eve of the grand reopening, we were thrilled to be able to chat with Greg Deacon, Chief Customer Officer at Jisp.

    We are beginning to hear more and more about what physical retail needs to do in order to come back stronger and digitally level up with online. And Greg supplied us with some absolute solid gold insights. 

    "When that customer wants to come to you, you need to make them feel like it's the safest place they can be", Greg Deacon. 

    • 33 min
    Behind The Mask Episode 18 - Eliot Wilson

    Behind The Mask Episode 18 - Eliot Wilson

    Pat and Andrew decided it was time to introduce a rather more cerebral element to Behind The Mask, and what an inspired decision it was. Former House of Commons clerk and now co-founder of Pivotpoint, Eliot Wilson  provided some fascinating insights.

    On the consumer: "People have been shutting themselves away and therefore experiencing a more bespoke existence".

    On business: "Let's assess what you do well, what not so well and in some cases (post 2020) there may need to be wholesale revisions to your business model"

    On the country: "If ever Britain were to have an unofficial motto it would be, "there's always one isn't there""

    • 34 min

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