44 episodes

Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with successful membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.

Behind The Membership with Callie Willows The Membership Guys

    • Entrepreneurship
    • 5.0 • 12 Ratings

Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with successful membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.

    Doubling Your Member Base During a Pandemic with Katie Wardrobe

    Doubling Your Member Base During a Pandemic with Katie Wardrobe

    Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership.
    Midnight Music has been running for 4 years now and while it has always been successful, Katie has actually managed to nearly double her member base during the current pandemic, even though she has actually been focused on providing more free content and resources for her audience during this time.
    In this episode we talk about how Katie has started providing her previous member only webinars for free each month, attracting thousands of attendees each time, her experiments with creating live courses, and why she reduced her price during the pandemic.
    We also talk about the increased challenges involved when schools are paying for a teacher's membership, how Katie engages her members by answering forum questions via video, hiring a content manager to keep her free content on track and much, much more!

    • 58 min
    Creating a High Level Coaching Membership with Coach Pamela Mitchell

    Creating a High Level Coaching Membership with Coach Pamela Mitchell

    Coach Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high though, she decided to launch a membership offering - the Reinvention Launch Club - in order to help more people.
    It wasn’t all plain sailing though and in this episode Pamela discusses the mindset shifts that needed to happen for her to be able to move from creating a more traditional content focused and high volume membership to a smaller, more curated and intimate experience where the focus is on individual and group coaching.


    We also talk about how Pamela makes use of associate coaches to provide a more one-to-one experience for her members without her needing to spend all of her own time coaching, the challenge of finding your own path and being clear on what you enjoy and what's going to give your members the best results, and the quest to find the perfect community solution.


    Plus lots more!

    • 54 min
    Setting Ambitious Goals for Your Membership with John Michaloudis

    Setting Ambitious Goals for Your Membership with John Michaloudis

    John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership. 
    John started his membership just two years ago after growing tired of running course launches, and with 1600 members is already a third of the way to his goal of making $100,000 per month with the membership. 


    In this episode John is talking all about how he is using evergreen webinars with fast action bonuses to make sales every day and how email marketing and Facebook ads also contribute to his sales. 


    John also shares how moving from a Facebook group to a forum for his community is one of the best things he’s done, and how John isn’t the person answering questions in his community. 


    Plus we talk all about the benefits of adding things like Trustpilot reviews to a sales process, creating a business you can take 6 months away from and how member success stories make all the work worthwhile.


    And of course, much more!

    • 48 min
    Creating a Custom Web App for Your Members with Marisha Mets

    Creating a Custom Web App for Your Members with Marisha Mets

    Marisha Mets from SLP Now (http://slpnow.com/), a membership for speech language practitioners, is this week’s guest on Behind the Membership. 
    SLP Now has been running for over four years and over that time has evolved from a simple membership to a full web app offering thousands of practitioners teaching resources and even their own CRM and case tools.
    In this episode Marisha talks all about how she went from creating resources for her own use to launching a hugely successful membership and the challenges she's had along the way, including learning how to manage her time effectively and finding the right developers to create her app.
    We also talk about the benefits of starting simple, and how a membership has helped give Marisha more freedom and flexibility, particularly when faced with health challenges. Plus how running a twice yearly online summit works well for attracting new members, and how she utilises tools like Net Promoter Scores and Intercom to get feedback from members and provide additional support.

    • 42 min
    Adding a Membership to a Successful Manufacturing Business with Felicia Lo

    Adding a Membership to a Successful Manufacturing Business with Felicia Lo

    Felicia Lo from School of Sweet Georgia, (http://schoolofsweetgeorgia.com) a membership site for fibre artists, is this week’s guest on Behind the Membership. 
    Felicia first started her blog way back in 2004 and her physical business manufacturing beautiful hand dyed yarns, Sweet Georgia Yarns, in 2005. Over the years Felicia has also taught classes for companies like Craftsy, written a book, and run a yarn based subscription box, so by the time she started her membership School of SweetGeorgia in 2017 she already had a huge amount of experience in her market.
    In this episode, we're talking all about how Felicia is able to run the membership site alongside her well established physical business, and how having the two overlapping, but still separate, sides of the business works well for her and gives her more flexibility and stability.
    We also talk about how Felicia used Patreon for her initial idea validation, which gave her the incentive and accountability to create her full membership site. And we talk about the team she has helping her to keep both businesses thriving, plus how she focuses on YouTube for attracting new members, her plans for bringing guest teachers to her in-person studio to record courses, and much, much more besides.

    • 48 min
    Staying Consistent as a One-Man Band with Warwick Brown

    Staying Consistent as a One-Man Band with Warwick Brown

    On this episode Callie is talking with Warwick Brown who runs the KAM Club, a membership site for key account managers which has been running for about nine months. 
    In this episode, hear all about how Warwick came to start the KAM Club and how he utilised existing resources, like his blog content, to get him started much quicker - although he still put off launching the membership for a long time!
    Warwick also talks about the challenge of consistency, particularly when it comes to content creation, and how finding a way to link his free and paid content together has made his life so much easier. And we talk about finding enough time to do everything when running a membership site solo, how Warwick provides a lot of personal support in his membership site, from 30-minute welcome calls, to personal videos and check-in messages, despite it being low cost. And how, despite quitting his high salary job, and not yet making the same amount with his membership, he couldn't be happier. 
    Plus, of course, much, much more!

    • 48 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

KristinaMUA ,

Amazing content

As I’m building my membership site I love learning what worked for other mbetship sites owners. Thank you!

Wadirum21 ,

Love love love this!

So brilliant. It really is real memberships, real people, real challenges and real solutions. So much value and such fun to listen to other membership site owners' journeys. Thank you!

Lb2467 ,

Really interesting chats with actual membership site owners.

So far, really enjoying listening to Callie interview actual site owners. Good honest conversations. Thanks!

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