Best Return On £50k Marketing Spend – MAF265 Marketing and Finance (MAF) Podcast

Best Return On £50k Marketing Spend – MAF265
This week let's talk about marketing spend.
Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?
It's just me and the mic and this is episode 265 of the Marketing and Finance Podcast.
We chat about:
The curse of premature tactical responseWhy so many marketers just look at tacticsLooking at your offer and your goals before deciding on communications activityQuestions to ask and information to collect to maximise return on investment
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
This podcast is all about keeping marketing simple and all things finance.
I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes