Better Business Outcomes Stephen and Sarah Waddington

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International. 
 
They discuss:
 ·      Les Mills International’s mission to create a fitter planet.
·      Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z.
·      Making diversity, equity and inclusion a mindset and a culture. 
·      The biggest challenges and opportunities facing the wellbeing and fitness industries right now.
·      How to keep mentally and physically well during this time of sustained political and economic turbulence. 
·      Belief and radical optimism as a route to Better Business Outcomes.



Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute.

They discuss:


How open data leads to better insights, decision making, innovation and societal impact

Using open data to tell stories: ODI fuel poverty and food poverty data projects

How organisations can build a data culture and best practice data infrastructure

The impact of open data on the banking industry and improving access to sporting infrastructure

How risk and experimentation based on data leads to better business outcomesPresented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice.

They discuss:
·       The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing
 
·       Managing demand for services from the public, and insight from the media while maintaining high levels of customer satisfaction and quality outcomes
 
·       Navigating a complex stakeholder environment and speaking truth to power for those without power
 
·       The benefit of strong leadership communication and engagement in leading public and policy debate
 
·       How focussing on outcomes leads to better business outcomes and supports planning and decision making.



Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE.
 
 They discuss:
·       Whether public relations is a force for good or a means for organisations to corrupt the public conversation?
·       Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of building a better society
·       The impact of research on mental health and how to avoid becoming frustrated
·       Small events and communities as a bridge between public relations theory and practice and a means of learning
·       The power dynamic in public relations and its impact on issues related to diversity
Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business.
 
They discuss:
·       The potential of artificial intelligence as a tool to support marketing and public relations activity
·       The risk issues that business leaders should be concerned about in thinking about data and the application of AI 
·       The UK as a centre of excellence for the development of AI and an understanding of its impact on culture and society
·       The division of labour between people and machines
·       How to embrace and learn about the application and potential of AI and build skills for the future
·       How being tenacious and making things happen leads to Better Business Outcomes
Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School.
 
They discuss:
●      Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers 
●      Delivering good at scale from a political, business and societal perspective and the positive and negative imprint created by every organisation
●      Why implementing an activist approach should be a consideration for every brand
●      The Community Interest Company Fair For You and its partnership with Iceland which, through a loan scheme, is helping struggling families across the UK put food on the table and received 40,000 applications in its first week
●      Brexit as a huge mistake which has crippled the economy
●      The Nolan Principles as missing from public life today
●      How looking at things in the long term leads to Better Business Outcomes
 
 
Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media