Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis Elevate and Expand

We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 0:54 – Answering an audience question1:45 – Introducing the guest3:54 – The difference between a business brand and a personal brand5:15 – Should a new business focus on the business or personal brand? 7:05 – Myths around branding8:34 ...