28 min
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine Growth Masterminds: mobile growth podcast
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- Marketing
In the mobile app world … how do you know who’s winning? It is number of installs?
We know that can be a faulty measurement: one that's easy to game, and easily misleading. Apptopia knows this. Their job is providing competitive intelligence across the digital ecosystem, and isolated install counts won’t cut it. So they’ve teamed up with Digital Turbine to do something different
They’ve just released v2 of that “something different," the BRAG index. In this episode of Growth Masterminds, we chat with 2 experts about what that is ... and what they’ve learned:
- Tara Kirkpatrick, analyst for Apptopia
- Gregory Wester, SVP and CMO for Digital Turbine
In the mobile app world … how do you know who’s winning? It is number of installs?
We know that can be a faulty measurement: one that's easy to game, and easily misleading. Apptopia knows this. Their job is providing competitive intelligence across the digital ecosystem, and isolated install counts won’t cut it. So they’ve teamed up with Digital Turbine to do something different
They’ve just released v2 of that “something different," the BRAG index. In this episode of Growth Masterminds, we chat with 2 experts about what that is ... and what they’ve learned:
- Tara Kirkpatrick, analyst for Apptopia
- Gregory Wester, SVP and CMO for Digital Turbine
28 min