Big Why Business Chats is brought to you by #EthicalHour, the go-to online community for business owners with a bigger purpose, who work for people, planet and profit.
Your host, Sian Conway-Wood, an ethical marketing strategist, sustainability writer and founder of #EthicalHour interviews inspiring Big Why Business Founders to find out how they're making positive change happen, and how you can too.
 Fix your own mask first: Kate Auguste
In this Big Why Business Chat, Sian talks to Kate Auguste who left the corporate fashion world behind to run her own sustainable start-up. But when Brexit impacted UK trade and Covid hit, she realised she wasn't living in alignment with her Big Why. In this chat we hear how she changed lane, why self care is so important and how to escape the toxic comparison trap. Tune in for an inspiring conversation about being brave enough to follow your Big Why.
 Saving the rainforest...one step at a time: Dom Desmond
In this Big Why business chat, Sian talks to Dom Desmond, founder of Critically Endangered Socks, about how a trip to the rainforest as a teenager inspired him with a lifelong love of animals and nature. Today, Dom runs an accessories brand that's dedicated to saving species, one step at a time. We talk about patience, partnerships and protecting the natural world we love.
 Voice for nature: Jessica Lohmann
In this Big Why business chat, Sian talks to author, ethical marketer and voice talent Jessica Lohmann about being a voice for nature. We talk about being multi-passionate, igniting impact, saving species and grief elephants.
 Life, death and trees: Woodland Burial Company
"How our death impacts the world should have the same attention as how our life impacts the world." In this Big Why Business Chat, Sian talks to Claire Lyons who works at the Woodland Burial Company. We discuss breaking the taboos of talking about grief and death and leaving the world a little better than we found it.
Introduction to Big Why Business Chats
Welcome to Big Why Business Chats!
In this introduction, host Sian Conway-Wood explains what you can expect from our inspiring discussions with Big Why Business Founders who put people and planet first.
Subscribe now so you never miss an episode!
Inspiring stories and advice
It's great to hear from business owners working with a purpose. Their stories are inspiring and they share practical advice that really helps too!