367 episodes

Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business.Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable insights and actionable advice that will help you build your skills and think differently about the profession of selling.Whether you're a seasoned sales professional or just starting out in your sales career, The Bill Caskey Podcast has something for you. So, join us every week as we explore the latest trends, techniques, and strategies for driving sales growth and success.To learn more about Bill Caskey and his work, visit www.billcaskey.com or follow him on LinkedIn at https://www.linkedin.com/in/billcaskey/.

The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders Bill Caskey

    • Business
    • 4.8 • 5 Ratings

Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business.Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable insights and actionable advice that will help you build your skills and think differently about the profession of selling.Whether you're a seasoned sales professional or just starting out in your sales career, The Bill Caskey Podcast has something for you. So, join us every week as we explore the latest trends, techniques, and strategies for driving sales growth and success.To learn more about Bill Caskey and his work, visit www.billcaskey.com or follow him on LinkedIn at https://www.linkedin.com/in/billcaskey/.

    Escaping the Baggage of Selling

    Escaping the Baggage of Selling

    In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences.

    Bill emphasizes the importance of strategic thinking over just "doing" in sales, and shares practical tips for reframing the salesperson's role. He encourages listeners to let go of the traditional baggage associated with selling and instead embrace a more rewarding, "humane" approach.

    Whether you're new to sales or a seasoned professional, this episode offers a fresh perspective on how to succeed in this dynamic field.

    Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

    Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com

    Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

    If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training
    Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

    • 15 min
    Breaking It Down: Live Coaching with a Client

    Breaking It Down: Live Coaching with a Client

    In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company.

    She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things down into smaller, more manageable steps.

    Bill emphasizes the importance of providing value upfront rather than rushing into an assessment or "ask." Listeners will get practical tips on improving their own cold outreach, as well as an inside look at Bill's coaching process.

    Whether you're just starting out or a seasoned pro, this episode will help you rethink your cold-calling tactics.

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    Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

    Are you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com

    Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

    If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training


    Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

    • 31 min
    The Science of Selling with Stories with David Garfinkel

    The Science of Selling with Stories with David Garfinkel

    We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.

    David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action.

    Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey

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    Are you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com

    Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

    If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training
    Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

    • 25 min
    Achieving More Without Grinding

    Achieving More Without Grinding

    In this episode, Bill Caskey introduces a powerful "plotting model" that outlines the pathway to unlocking your true income potential through five distinct levels: Survivor, Ascender, Orchestrator, Amplifier, and Master.

    He reveals the key mindset shifts, strategies, and tactics needed to progress from one stage to the next, providing a comprehensive roadmap for achieving sustainable growth and financial success.

    Whether you're just starting out or seeking to take your income to new heights, this episode offers invaluable insights to help you plot your course and unlock your highest potential.

    Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey

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    Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller!

    Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

    If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training
    Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

    • 16 min
    Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

    Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

    In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

    Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

    If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana's pro tips to make yours a success!

    To learn more about Mariana and get her free training, go to https://brandmagnetic.com

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    Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller!

    Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

    If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training


    Ready to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

    • 30 min
    3 Analog Moves to Improve Your Sales Meetings

    3 Analog Moves to Improve Your Sales Meetings

    In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings.

    He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear "next step offer." Bill provides examples of implementing each technique and explains why they are critical for increasing your closing rate.

    Tune in to gain actionable strategies to get more out of your sales meetings.

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    Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller!

    Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

    If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

    • 20 min

Customer Reviews

4.8 out of 5
5 Ratings

5 Ratings

JamesGardner79 ,

Amazing podcast!

This is one of the best podcasts out there! Bill has a wealth of knowledge and a way of making you understand the difficult things and apply them to your own business and life! Thanks Bill & keep up the great work 😊

Hemmo9 ,

Great Podcast for all sellers

If you haven't come across Bill Caskey you are in for a real treat. This easy to follow Podcast explains how you can double your business and focuses on the main ingredient, getting your mind in the right place. Simple to follow and implement his guidance is relevant for new sales people or those who have been in sales for many years. I'd also recommend his other Podcast "The Advanced Selling Podcast" as well as his book "Same game new rules". Both are excellent!! Thanks Bill

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