Black T-Shirts

MIK MADE
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

  1. 9 SEPT

    The Great Unlearning: Live From The B&T Breakfast

    Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conversation, the panel unpacks media myths, creativity clichés, and the evolving role of data in shaping marketing today. This isn’t a how-to guide, it’s a candid reflection on what they used to believe and how those shifts are now changing the way the industry thinks.

    1h 14m

  2. 23 JUN

    Susan Credle - Creative Space & Brand Characters

    In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building. The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned her numerous accolades, including being named one of Ad Age's "100 Most Influential Women."

    1h 2m

  3. 6 JUN

    Going Rogue & Chicken Handbags: Live At Mumbrella 360

    Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in front of a live audience, the hosts flip the script and put themselves to the pub test. Are they living by the wisdom they preach? Are the beers cold? Are the answers honest? Tune in for a candid, unfiltered session.

    48 min

  4. 29 MAY

    Sam Rowlands: Killer Stats and Pink Chips

    This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA. Sam takes us back to her roots, growing up on a farm outside a small town in rural Australia, and shares how that upbringing shaped her perspective and creative grit. We trace her journey from the country to the cutting edge of global creative work and unpack the story behind Pink Chips, her bold, personal, and provocative creative project that's putting female business leaders first and turning heads for all the right reasons.

    55 min

  5. 21 MAY

    Luke & John McKelvey: Celebrity Culture and Ocean Views

    In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns with Luke and John McKelvey — the visionary brothers behind creative agency MIRIMAR. From ocean views to red carpets, the McKelveys unpack how they turn cultural moments into marketing magic for some of the world’s biggest stars and brands.

    1h 1m

  6. 15 MAY

    Kim Gehrig: Singing Vaginas and The Creative Skewer

    In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House and of course, “Viva la Vulva” for Libresse. Plus some of the most famous spots for Apple and Nike We chat about what drives her to tell the stories she does, the pressure to keep pushing creative boundaries, and why it’s worth fighting for work that actually means something and what is a creative skewer?

    59 min

  7. 6 MAY

    Phill Agnew: Hard Graft and Soft Nudges

    In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in messaging can create major shifts in behaviour. We dig into how behavioural science can be applied across the all business decisions, what marketers often get wrong about persuasion, and why understanding consumer psychology isn’t just helpful, it’s essential.

    58 min

  8. 30 APR

    Brooke Hammerling: Pop Culture and Public Relations

    This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the creative force behind the beloved newsletter, podcast, and meme empire Pop Culture Mondays. Brooke shares her journey from shaping the narrative for some of tech’s biggest names to becoming a go-to voice in pop culture commentary (with a little help from Baby Yoda). We dive into the evolving world of PR, what it takes to build authentic buzz today, and how staying curious (and a little bit mischievous) fuels lasting success.

    1h 2m
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Ratings & Reviews

5
out of 5
4 Ratings

About

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

Information

  • Creator
    MIK MADE
  • Years Active
    2022 - 2025
  • Episodes
    54
  • Rating
    Explicit

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