Marijuana, weed, pot – whatever you call it, the cannabis industry is an undeniably enticing one for savvy entrepreneurs with their mind on the green stuff. The thing is, even with rapid legalization throughout the U.S. and evidence of huge profits off the back of this potent plant, regulatory hurdles and high entry costs can prove challenging. That’s where Unity Rd. comes in. We speak with Mike Weinberger, COO of the pioneering brand, about what it’s like to be the first franchise system for cannabis in the U.S., and the highs and lows that come with exploring uncharted ground. That includes the necessity of social equity, as well as why the framework of an established system trumps venturing alone every time. To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.