This week's episode of Bloom by Blue Cactus is with Boyowa Olugbo, Serial Entrepreneur and Founder of @stennahandhopeofficial and @displacedfragrances.
We loved recording this episode with Boyowa, one of our longstanding clients.
His is definitely a tale of the rollercoaster of running your own businesses.
Listen in to hear:
🌵 How learning as you go is the daily reality of being a business owner.
🌵 How to bootstrap and self-fund your own brand and the benefits of growing your business this way.
🌵 The downside of bootstrapping - can you become overinvested in your own business?
🌵 Growing a brand slowly and steadily. How in 8 years they went from kitchen table to 4,000sq ft industrial space.
🌵 The challenges of wholesale/white-labeling - how do you market a product that doesn't have your brand name on it?
🌵 The exciting launch of Displaced Fragrances, Boyowa's new social enterprise aimed at combining his passion for candle making, education, and music. We can't wait to see more!
Key take away: 'Your journey is your business'. The interesting businesses are the ones with a story.