A fly on the wall spoof about a company called Sydeline. Sydeline is a mess, doing everything wrong, usually with hilarious consequences. Following each insight into the life of Sydeline, Gydeline and invited guests will analyse what went wrong, what could have been done instead and points to the methods and resources available to listeners. Covering wide range of business topics, the show provides a humorous view of serious business.
Zelda Zero works in her father’s company, Zero’s Heroes. Zelda wants more and moves to take over the business. In an intriguing turn of affairs Zelda joins forces with Jakob Oakstock to start her own business. Ambitious, bright but naive and under informed, Zelda sets up her company at speed… but that has consequences. The industry is deliberately non-specific, but has a manufacturing elements, works online and in direct sales.
Each of the Episodes are linked to a title of an Abba hit which will make an appearance in the background of the dialogue. The music provides a subtle bed to the subject at hand… and sometimes not so subtle (See episode 4 below)
Take A Chance On Me - Risk Management
As season one draws to a close, a slow realisation is dawning on the Sydeline team that running a business may not be a simple as they first thought!
Then there's the small matter of having proper meetings, even a board and, oh yes, who is taking the risk on all this?
I do, I do, I do, I do, I do - Business Regulation
The mailshot has produced some unexpected interest that takes a toll on Sydeline.
Keeping track of everything that you need to do in your business is difficult. But there are some basics, like getting consent from people to use their data.
Mike and Russell introduce the acronym RESPECT and discuss the basics of becoming and remaining compliant to data protection and the vast array of other business regulations.
Waterloo - Digital Marketing
Finding leads… Where can you find them? What roles has social media got to play? How can you contact them? Let’s try some old-school mailshots… ut-oh!
Using social media and other digital methods to find your future consumers has it’s fair share of risks and issues. Russell talks with Amanda Williams, a consultant with Cloud Legal. Amanda is uniquely skilled to provide help on how to find leads and how make the most out of digital marketing, especially B2C.
Super Trouper - Creating a brand
Ok, so the logo needs a redesign and registering because it matches someone else. The website has 4 fonts on each page, not consistent style and appalling icons. Never mind, that never bothers anyone?!
In this episode we consider the dark art of creating a brand. Of what does a “brand” consist? Can you do it yourself? What dangers should you be avoiding? Mike discusses brand with Tom Gamblin from Evident and get’s some top tips everyone should consider in their organisation.
Gimme, Gimme, Gimme - Intellectual Property Protection
A letter from a lawyer has tempers frayed. Is Nero playing a fast one on the new company?
What happens when one company uses the designs of a product that is properly protected? What happens if you don’t have intellectual property protection in place? Mike talks to Jacob Cunningham from Bright Solicitors to get some valuable guidance on what all organisations should be considering in relation to their less tangible assets.
One Of Us - Recruiting Staff
It’s time to recruit – easy huh! Just hire a friend’s son you met in the pub. No right to work checks, no robust selection, no chance anything could go wrong!
Every growing organisation needs to be recruiting staff at some point. To many, this is a foreign experience with pitfalls and dangers, some of which do not raise their head until long after the interviews are over. Recruitment Consultant Oliver Watson and Employment Solicitor Donna Negus join Russell to discuss some of the issues in recruitment and offer some sound advice to those who are considering adding more people to their business.
A longer episode than normal, but worth it!