22 min
Disloyal Bonding Bob and Jeremy's Conflab
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- Management
The dangerous habit that could even be described as a disease - it spreads, of sales and service people bonding with the customer against the company, brand or system.
Salespeople do this in the belief that it will make the customer 'bond' with them.
It has the opposite effect and can destroy a brand, quickly.
In this episode we give you examples of where disloyal bonding lives in businesses, often at the very top, and we give you ways to recognise it and remove it.
Whether your organisation is selling suits, software or coffee this topic is both urgent and important.
As an owner, director, manager, salesperson or someone interested in the longevity of your organisation - you need to play your part in removing disloyal bonding from your culture.
The dangerous habit that could even be described as a disease - it spreads, of sales and service people bonding with the customer against the company, brand or system.
Salespeople do this in the belief that it will make the customer 'bond' with them.
It has the opposite effect and can destroy a brand, quickly.
In this episode we give you examples of where disloyal bonding lives in businesses, often at the very top, and we give you ways to recognise it and remove it.
Whether your organisation is selling suits, software or coffee this topic is both urgent and important.
As an owner, director, manager, salesperson or someone interested in the longevity of your organisation - you need to play your part in removing disloyal bonding from your culture.
22 min