13 min
My Tone-Deaf Brand Brand Agony
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- Marketing
Is it ever right for a brand's tone of voice to change from one day to the next?
As marketing professionals, isn't it our job to aim for consistency above everything else?
Alan, Chris, Helen and Rachel help a listener connect a brand voice to audience needs – with some help from a pillar or two.
Is it ever right for a brand's tone of voice to change from one day to the next?
As marketing professionals, isn't it our job to aim for consistency above everything else?
Alan, Chris, Helen and Rachel help a listener connect a brand voice to audience needs – with some help from a pillar or two.
13 min