Scaling-up is Hard to Do Brand Agony

When investment flows into a scale-up, marketing often gets a boost.

And with bigger budgets and bigger targets come bigger teams – it makes a lot of sense to build at least some content capability in-house. So when should you grow your own, and when should you bring in a supplier?

Alan, Chris, Helen and Rachel help a listener build a content operations model fit for anything growth can throw at it.