My Grief with Briefs Brand Agony

Clients and agencies want to produce great work. So why does so much content work to meet the client's brief?

We look at three possible causes, and offer a way through the calamity of mis-briefs, re-briefs and non-briefs.

Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to podcast@blackad.co.uk and we'll do our very best to help.

Or maybe you just want to tell us what you think of the podcast. It's the same address: podcast@blackad.co.uk