Brand And Deliver - Scaling a Marketing Function - with Kevin Matthews

The latest episode of Brand and Deliver has arrived! This month, hosts Alex Lewis and Dan Gibson sat down with Kevin Matthews, Global Head of Marketing at Deminor, to discuss how he scaled Deminor’s marketing function, what he’s learned from building a marketing function, and his top tips for things to watch out for in the future. Kevin has a wealth of experience in scaling marketing functions up from little to nothing, to big players in the industry. He’s currently leading the charge at Deminor, and has some great advice on the marketing skill set you need to kick start your firm’s marketing. In this episode, Alex, Dan and Kevin cover a whole host of thought-provoking topics, with a focus on: - The power of listening, and how it can shape your marketing strategy - Why making space for experimenting is one of the best approaches you can use - How to pivot when things don’t go initially as planned If you’re ready to start building your marketing function, or you want to take it to the next level, this is definitely the episode for you.